Connect with us

Business and Economy

Gov’t, Coca-Cola tie up to provide clean water to water-scarce communities

Published

on

A subsidiary of beverage firm Coca-Cola Company has committed technical and funding support for the installation of water access technology to water-scarce communities in the country over the next four years. (Photo: COCA-COLA Philippines/Facebook)

A subsidiary of beverage firm Coca-Cola Company has committed technical and funding support for the installation of water access technology to water-scarce communities in the country over the next four years. (Photo: COCA-COLA Philippines/Facebook)

MANILA—A subsidiary of beverage firm Coca-Cola Company has committed technical and funding support for the installation of water access technology to water-scarce communities in the country over the next four years.

Coca-Cola Far East, Ltd (CCFEL) has signed a memorandum of understanding (MOU) with the Department of Agriculture (DA) wherein the former would provide water-poor communities access to clean water under its Coca-Cola Agos project.

“(This) will serve as the means to help achieve CCFEL’s water replenishment commitments and the DA’s promotion of small farmers’ development,” said Agriculture Secretary Emmanuel F. Piñol.

Under the MOU, the DA will identify the beneficiaries through the Special Areas for Agricultural Development (SAAD), a project intended to increase food production and alleviate poverty in the 10 provinces.

The CCFEL, for its part, will assist the DA in the social preparation and capacity-building of the community in terms of maintaining the water facility, proper caring for the natural water resource environment, and organizing water association.

The community beneficiaries will come from the country’s 10 marginalized provinces that have existing natural sources of water that are difficult to access for agricultural use.

“We need to have good farmers who are willing to organize a water association; willing to undergo various capacity-building and trainings; and willing to participate in any post-project evaluation and documentation activities,” Piñol said.

The agriculture chief said a team from the DA will work closely with CCFEL to provide technical expertise all throughout the project implementation.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Maria in Vancouver

Lifestyle1 week ago

Dr. David Suzuki’s Legacy: A Celebration at 90

Celebrating Dr. David Suzuki’s 90th birthday on Friday, May 22  was a true privilege and a great pleasure! My husband,...

Lifestyle2 weeks ago

What I Know Now About Motherhood

Did you know that a mother’s cells can live in her child’s body for their entire lives? This fascinating phenomenon...

Headline1 month ago

Age with Audacity

At 25, I imagined life at 50 would mean I’d be past my prime and grumpy.  Little did I know,...

Lifestyle1 month ago

Spring Clean Your Body, Mind and Home

Spring has sprung! This season is perfect for spring cleaning, but why stop at our homes?  We can also rejuvenate...

Lifestyle2 months ago

Hear Us Roar

There is absolutely nothing wrong with a woman who wants her happily ever after. I certainly did. After 21 years...

Lifestyle3 months ago

The Real Rich

Margaret Atwood aptly captured this dynamic with the phrase, “Old money whispers, new money shouts.”  Let me elaborate on this...

Headline3 months ago

Love in the Afternoon of Life

Love in later life—the 50s, 60s, 70s, and beyond—is a thriving, fulfilling reality. It offers companionship, improved well-being, and joy,...

Headline4 months ago

Your Most Important Relationship is With Yourself

Valentine’s Day shouldn’t be celebrated only for one day. Love should be celebrated everyday. Valentine’s Day, when expanded beyond romance,...

Headline4 months ago

The 2016 Trend Made Me Reflect On My Past & Present

Like many others, I couldn’t resist joining the 2016 throwback trend.  It was all over social media, with everyone sharing...

Headline5 months ago

How To Be Healthier Realistically

It’s a brand-new year and a brand new you! If you’re like me who had been indulging quite a bit...