Business and Economy
In Divisoria, the Christmas rush begins one ₱100 find at a time
Floyd Brenz., Philippine Canadian Inquirer
September 06, 2026

Photo Courtesy: Tripadvisor
MANILA – Long before Christmas lights fill the streets and carols echo through the malls, Divisoria is already getting into the holiday spirit.
Shoppers are beginning their Christmas hunt in the bustling market district, where gift finds priced at ₱100 or less offer a way to make a little go a long way.
For families and workers preparing long gift lists, every peso counts. And in Divisoria, that means digging through stalls, comparing prices and searching for small but meaningful presents without blowing the budget.
From simple tokens for friends and colleagues to practical gifts for loved ones, the choices prove that Christmas giving does not always have to come with a big price tag.
The early shopping rush also signals the arrival of the country’s much-awaited “ber” months, a season when Filipinos begin planning parties, reunions and, of course, their ever-growing Christmas lists.
In a place where bargains meet the holiday spirit, ₱100 can still buy more than a gift, it can buy a little Christmas cheer.
