ABS-CBN and Vice Ganda still trusted by Filipinos based on Reader’s Digest Trusted Brands 2021

Filipinos continue to trust ABS-CBN and Vice Ganda with the two receiving a Gold Award and a Most Trusted Entertainment/Variety Presenter award, respectively at the Reader’s Digest Trusted Brands Awards 2021.  

At the virtual awarding held on Friday (July 30), ABS-CBN said it is grateful to Kapamilyas who continue to show their love and support to the company. 

“We would like to thank all those who continue to support and trust ABS-CBN as we have transformed into a multiplatform content company in order to give service to the Filipinos wherever they may be. This achievement is testament to our solid commitment to serve our Kapamilyas with compelling and exciting content regardless of which platform ABS-CBN may be viewed,” ABS-CBN head of Trade Marketing and Partnerships Aine Unson said. 

Meanwhile, “It’s Showtime” and “Everybody, Sing!” host Vice Ganda continues to win the hearts of the ‘madlang pipol’ for spreading love, light, and joy to Filipinos. 

“Thank you very much and I really appreciate it and I am so happy that you are recognizing my job, my work, and my duty to always make the people happy. This award will always inspire me to continue making the people around the world, most especially the Filipino, happy,” Vice said as the winner of the same category for three years straight. 

According to the Reader’s Digest Trusted Brands website, ABS-CBN is an organization that values excellence and innovation. 

“Since the shutdown of its broadcasting operations last year, ABS-CBN has continued to evolve and innovate by bringing its content to various online and television platforms. All these endeavors, new and old, exemplify ABS-CBN’s commitment to serve its audiences and give them the content they deserve, even when it means traveling down unfamiliar paths,” it stated.  

The Reader’s Digest Trusted Brand Awards is based on a commissioned survey participated by thousands of Filipinos who vote for companies and personalities in terms of trustworthiness, credibility, quality, value, understanding of consumer needs, innovation, and social responsibility. It started in 1998 and continues to determine the factors that make consumers trust brands.