DOT taps int’l media for PH promotion

The DOT has placed advertisements showcasing different tourist attractions in media, such as the Discovery Channel, Fox, CNN, among others. (Pixabay Photo)

MANILA — The Department of Tourism (DOT) has partnered with international media to showcase the Philippines and boost tourist arrivals from different parts of the world.

The DOT has placed advertisements showcasing different tourist attractions in media, such as the Discovery Channel, Fox, CNN, among others.

“Promotion is non-stop but we change the material every two months. Aside from (commercial) spots, there are additional values such as articles, episode roadshows like Discovery with their organic shows, the ones they develop under their brand, promoting the Philippines in depth in its agriculture and sustainable tourism, which is more educational,” DOT Assistant Secretary for Branding and Marketing Communications Howard Lance Uyking said in an interview Monday.

Uyking said the promotion of these media entities extends to their website and social media.

DOT also eyes placing spots in kid’s channels like Nickelodeon, Cartoon Network, among others, he said.

“We are also exploring placement in kid’s channels as we are trying to promote the Philippines as a family destination,” he added.

For this season, he said, they are aiming for Western countries in the tourism advertisements.

“This winter season, we targeted the Western countries as they will be able to appreciate our sun (weather) and beaches,” Uyking said.

The DOT has already recorded some 6.16 million tourist arrivals from January to September this year as against its 8.2 million target tourist arrivals.