PBBM promotes ‘Bagong Pilipinas’ brand of governance campaign

FILE: The Bagong Pilipinas logo depicts various stages of development in the Philippines’ journey towards our aspirations for the future. (Photo: Presidential Communications Office/Facebook)

In a three-page memorandum circular dated July 3, 2023 and signed by Executive Secretary Lucas Bersamin, the President directed all national government agencies (NGAs) and instrumentalities, including government-owned or controlled corporations (GOCCs) and state universities and colleges (SUCs), to adopt the “Bagong Pilipinas” campaign in their programs, activities and projects.

The “Bagong Pilipinas” (New Philippines) logo was also approved.

“All NGAs and instrumentalities, including GOCCs and SUCs, shall adopt the ‘Bagong Pilipinas’ logo and incorporate the same in their letterheads, websites, official social media accounts, and other documents and instruments pertaining to flagship programs of the government,” the memorandum stated.

The “Bagong Pilipinas” campaign serves as the overarching theme of the administration of President Marcos, characterized by a principled, accountable and dependable government reinforced by unified institutions of society with the objective to realize the goals and aspirations of every Filipino. (PND)