Business and Economy
How Are Businesses Using Green Strategies To Win Customers?
The majority of the big names in the market have realized this rising popularity of the green trend to make more money and win over customers as compared to their competitors. (Unsplash Photo)
Green business strategies are now proving to be good for the planet and also for winning customers. People are now becoming more environmentally conscious and they prefer to stick with those companies that are doing business in an eco-friendly way. The majority of the big names in the market have realized this rising popularity of the green trend to make more money and win over customers as compared to their competitors. We will be discussing some of the ways in which businesses are using the green business strategies to win over customers and you can do it too:
Using Wood From Sustainable Forests
We are seeing businesses that are now using wood from sustainable forests. There are only a few trees in the world and deforestation is on the rise. Trees are being cut down from major forests of the world which is further elevating the problem of climate change. Deforestation is on the rise and we have lost about 20% of the great Amazon rainforest in the past few decades.
To combat this problem, we are seeing companies harvest wood from sustainable forests, without damaging the major rainforests or causing deforestation. Companies that have to make wood products now harvest wood from sustainable forests that help to reduce deforestation and do not affect the climate. We have an example of IKEA, which harvests most of its wood for furniture products from sustainable forests.
Creating Awareness And Recycling Materials
Companies have also started to create awareness regarding environmentally friendly products. We are seeing major fashion brands create awareness among fashion designers so that they can avoid using those products in their products that are harmful to the environment. Through these apps, brands have created awareness about sustainable and environmentally friendly products.
We are also seeing major fashion brands like Nike and Adidas that are now trying to make a change by using environmentally friendly products. Although these brands don’t have a good track record, they are trying to make a change for good. These two major brands have recycled more than 5 billion plastic bottles in the past decade during the manufacturing of their shoes and clothes.
These companies are setting an example for everyone and also forcing other companies to recycle material and make eco-friendly moves. Over 5 billion plastic bottles that were recycled, would have otherwise ended up in huge landfills.
Reducing Paper Usage
Another move that businesses are making to win over customers is by replacing paper and paper-related products and coming up with digital alternatives. Paper and its related products are a huge cause of carbon emissions and by reducing the use of paper and its related products, businesses are not only enjoying cost savings but also winning over customers too.
Simply by replacing paper documents and using digital documents that are easy to use and manage with different tools like JPG to PDF and editors like Excel to PDF, companies are making a huge impact on their customers. Consumers prefer to stick with those companies that are eco-friendly and simply by replacing paper documents and reducing the usage of paper, companies can make such consumers their customers.
Creating Environmentally-Friendly, Revolutionary Alternatives
Companies are also creating new, much greener alternatives to replace the older products that are already available. This is a way to reduce the impact on the environment while providing the customer with a product of the same quality. We have the example of veggie burgers that are being consumed by vegetarians all over the world.
Slaughtering cows and harvesting meat through them are one of the leading causes of greenhouse gasses. Simply by researching and coming up with an alternative, a majority of companies are now providing veggie burgers that have artificial meat which has up to 90% less environmental impact without the need for slaughtering the cows. It is a perfect example of how companies were able to come up with revolutionary and innovative products to simply reduce their environmental impact.
Optimizing Supply Chains
Among other ways, companies are now optimizing their supply chain to reduce carbon emissions. As the local consumers became aware of the effect of carbon emissions on the environment, companies started to take steps to reduce their carbon emissions. One of such steps that are taken by a lot of companies is by optimizing their supply chains.
This involves choosing suppliers that provide eco-friendly and greener products, use less energy and pollute less to produce the same products. Companies have been making major strides to work with greener supplies and optimize their supply chains to reduce their environmental effects.
