Connect with us

Sports

As Netball Australia eyes betting sponsorship, women and girls are at increased risk of gambling harm

Published

on

Lines and colours of a blue netball court

To date, evidence about gambling marketing in sport has largely centred on the impact on boys and young men. But this does not mean girls and young women are immune to its impacts. (File Photo: Mike Flamenco/Unsplash)

Netball Australia CEO Kelly Ryan said last week she would consider accepting gambling sponsorship to help with Netball Australia’s debts.

Gambling sponsorships were “lucrative” for sports, she reasoned, adding netball had to “put itself a little bit more outside its comfort zone” in terms of financial partnerships.

While betting firms sponsor large female sporting codes in the United States, this is the first time a high profile women’s sport in Australia has publicly discussed accepting gambling sponsorship.

A social media backlash followed. Parents and fans expressed fears about the impact of exposure to commercial marketing for gambling via a code largely marketed to young girls.

While such partnerships may be financially lucrative for sporting codes, there are also hidden costs.

Gambling is an addictive product with a range of significant health and social costs for individuals, their families and communities. This includes children – with extensive research showing how gambling advertising in sport normalises gambling for young people.

Caught in the middle

As gambling brands attempt to market products to a relatively limited market, children are caught in the middle.

Thanks to a range of sophisticated and innovative marketing strategies – including the use of celebrity endorsements – children can name multiple gambling brands, and perceive gambling as a normal activity for sports fans. Some believe the deals provided by gambling companies, including free bets and money back offers, mean gambling has little risk attached to it.

Concern is mounting about the impact of gambling marketing in sport on young people. A joint commission report by The Lancet, WHO and UNICEF recently highlighted gambling as a commercial harm that threatens child health and well-being, calling it an “unaddressed public health challenge for children”.

No one likes gambling ads

Surveys show gambling advertising in sport is unpopular and worrying for sporting fans.

Even sporting leaders recognise its deeply problematic impact on young people. This week, a survey by The Age newspaper of AFL club bosses reported 11 out of 16 chief executives or chairs felt gambling advertising in sport was excessive. One said the AFL had “prostituted themselves” to the gambling companies.

Now it’s girls’ and women’s turn

So why are female sporting codes now following the well-trodden and heavily criticised path of male sporting codes – turning to an industry that poses an unnecessary risk to the health and well-being of fans?

To date, evidence about gambling marketing in sport has largely centred on the impact on boys and young men. But this does not mean girls and young women are immune to its impacts.

Gambling companies are increasingly targeting women to expand their customer base and profits. They have begun sponsoring television programs such as Married at First Sight, that are popular with a female audience.

They even offer information about how to bet on your pregnancy – including predictions of birth date, weight and “gender reveals”.

Following the tobacco and alcohol playbook

The feminisation of gambling marketing and products should not be a surprise for policymakers, given the historical playbook of the tobacco and alcohol industries.

These industries spent millions of dollars aligning their products with the values and social practices of women – including sponsoring women’s sporting events – to appeal to new markets, and to legitimise the use of these products for women.

Our research shows gambling – including on sport – is becoming increasingly normalised and socially accepted for young women.

Women we interviewed felt gambling was commonly portrayed as a form of entertainment. Women also said they had signed up to betting accounts after seeing marketing for gambling companies, and that online companies had largely eliminated the stigma associated with going to a male-dominated betting venue.

Time for governments to step up

Public health action from governments on this issue has been almost non-existent.

Public education is still largely based on the idea of personal responsibility, which can reinforce the normalisation of gambling by portraying gambling as a common leisure activity that can be kept in control with informed choices. Campaigns generally focus on young men and betting, and often portray women in stereotypical roles such as disgruntled girlfriends.

An audit of public education programs about gambling harms found they couldn’t match the scale or intensity of sports betting companies’ marketing.

Gambling education campaigns often focus on men’s experience and some use hopelessly outdated gender roles.

Sporting codes have repeatedly demonstrated they are unable to make decisions about gambling partnerships in the best interests of young people. Regulations should be implemented to prevent young people from being exposed to gambling marketing.

Our recent research with young people shows they agree with this view. They support comprehensive curbs on gambling marketing, including an untangling of the relationship between gambling and sport and protection from harm.

In the words of one 14-year-old female sports fan:

I’m a bit disappointed and sad that gambling is such a big part of sport now. I would say that, like, just do it because, watch it and do it because you love (sport) and don’t try to bring gambling into it. It doesn’t have to be about that, it doesn’t have to be about money.The Conversation

Samantha Thomas, Professor of Public Health, Deakin University; Hannah Pitt, VicHealth Postdoctoral Research Fellow, Deakin University, and Simone McCarthy, Postdoctoral Research Fellow, Deakin University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

xosotin chelseathông tin chuyển nhượngcâu lạc bộ bóng đá arsenalbóng đá atalantabundesligacầu thủ haalandUEFAevertonxosofutebol ao vivofutemaxmulticanaisonbethttps://bsport.fithttps://onbet88.ooohttps://i9bet.bizhttps://hi88.ooohttps://okvip.athttps://f8bet.athttps://fb88.cashhttps://vn88.cashhttps://shbet.atbóng đá world cupbóng đá inter milantin juventusbenzemala ligaclb leicester cityMUman citymessi lionelsalahnapolineymarpsgronaldoserie atottenhamvalenciaAS ROMALeverkusenac milanmbappenapolinewcastleaston villaliverpoolfa cupreal madridpremier leagueAjaxbao bong da247EPLbarcelonabournemouthaff cupasean footballbên lề sân cỏbáo bóng đá mớibóng đá cúp thế giớitin bóng đá ViệtUEFAbáo bóng đá việt namHuyền thoại bóng đágiải ngoại hạng anhSeagametap chi bong da the gioitin bong da lutrận đấu hôm nayviệt nam bóng đátin nong bong daBóng đá nữthể thao 7m24h bóng đábóng đá hôm naythe thao ngoai hang anhtin nhanh bóng đáphòng thay đồ bóng đábóng đá phủikèo nhà cái onbetbóng đá lu 2thông tin phòng thay đồthe thao vuaapp đánh lô đềdudoanxosoxổ số giải đặc biệthôm nay xổ sốkèo đẹp hôm nayketquaxosokq xskqxsmnsoi cầu ba miềnsoi cau thong kesxkt hôm naythế giới xổ sốxổ số 24hxo.soxoso3mienxo so ba mienxoso dac bietxosodientoanxổ số dự đoánvé số chiều xổxoso ket quaxosokienthietxoso kq hôm nayxoso ktxổ số megaxổ số mới nhất hôm nayxoso truc tiepxoso ViệtSX3MIENxs dự đoánxs mien bac hom nayxs miên namxsmientrungxsmn thu 7con số may mắn hôm nayKQXS 3 miền Bắc Trung Nam Nhanhdự đoán xổ số 3 miềndò vé sốdu doan xo so hom nayket qua xo xoket qua xo so.vntrúng thưởng xo sokq xoso trực tiếpket qua xskqxs 247số miền nams0x0 mienbacxosobamien hôm naysố đẹp hôm naysố đẹp trực tuyếnnuôi số đẹpxo so hom quaxoso ketquaxstruc tiep hom nayxổ số kiến thiết trực tiếpxổ số kq hôm nayso xo kq trực tuyenkết quả xổ số miền bắc trực tiếpxo so miền namxổ số miền nam trực tiếptrực tiếp xổ số hôm nayket wa xsKQ XOSOxoso onlinexo so truc tiep hom nayxsttso mien bac trong ngàyKQXS3Msố so mien bacdu doan xo so onlinedu doan cau loxổ số kenokqxs vnKQXOSOKQXS hôm naytrực tiếp kết quả xổ số ba miềncap lo dep nhat hom naysoi cầu chuẩn hôm nayso ket qua xo soXem kết quả xổ số nhanh nhấtSX3MIENXSMB chủ nhậtKQXSMNkết quả mở giải trực tuyếnGiờ vàng chốt số OnlineĐánh Đề Con Gìdò số miền namdò vé số hôm nayso mo so debach thủ lô đẹp nhất hôm naycầu đề hôm naykết quả xổ số kiến thiết toàn quốccau dep 88xsmb rong bach kimket qua xs 2023dự đoán xổ số hàng ngàyBạch thủ đề miền BắcSoi Cầu MB thần tàisoi cau vip 247soi cầu tốtsoi cầu miễn phísoi cau mb vipxsmb hom nayxs vietlottxsmn hôm naycầu lô đẹpthống kê lô kép xổ số miền Bắcquay thử xsmnxổ số thần tàiQuay thử XSMTxổ số chiều nayxo so mien nam hom nayweb đánh lô đề trực tuyến uy tínKQXS hôm nayxsmb ngày hôm nayXSMT chủ nhậtxổ số Power 6/55KQXS A trúng roycao thủ chốt sốbảng xổ số đặc biệtsoi cầu 247 vipsoi cầu wap 666Soi cầu miễn phí 888 VIPSoi Cau Chuan MBđộc thủ desố miền bắcthần tài cho sốKết quả xổ số thần tàiXem trực tiếp xổ sốXIN SỐ THẦN TÀI THỔ ĐỊACầu lô số đẹplô đẹp vip 24hsoi cầu miễn phí 888xổ số kiến thiết chiều nayXSMN thứ 7 hàng tuầnKết quả Xổ số Hồ Chí Minhnhà cái xổ số Việt NamXổ Số Đại PhátXổ số mới nhất Hôm Nayso xo mb hom nayxxmb88quay thu mbXo so Minh ChinhXS Minh Ngọc trực tiếp hôm nayXSMN 88XSTDxs than taixổ số UY TIN NHẤTxs vietlott 88SOI CẦU SIÊU CHUẨNSoiCauVietlô đẹp hôm nay vipket qua so xo hom naykqxsmb 30 ngàydự đoán xổ số 3 miềnSoi cầu 3 càng chuẩn xácbạch thủ lônuoi lo chuanbắt lô chuẩn theo ngàykq xo-solô 3 càngnuôi lô đề siêu vipcầu Lô Xiên XSMBđề về bao nhiêuSoi cầu x3xổ số kiến thiết ngày hôm nayquay thử xsmttruc tiep kết quả sxmntrực tiếp miền bắckết quả xổ số chấm vnbảng xs đặc biệt năm 2023soi cau xsmbxổ số hà nội hôm naysxmtxsmt hôm nayxs truc tiep mbketqua xo so onlinekqxs onlinexo số hôm nayXS3MTin xs hôm nayxsmn thu2XSMN hom nayxổ số miền bắc trực tiếp hôm naySO XOxsmbsxmn hôm nay188betlink188 xo sosoi cầu vip 88lô tô việtsoi lô việtXS247xs ba miềnchốt lô đẹp nhất hôm naychốt số xsmbCHƠI LÔ TÔsoi cau mn hom naychốt lô chuẩndu doan sxmtdự đoán xổ số onlinerồng bạch kim chốt 3 càng miễn phí hôm naythống kê lô gan miền bắcdàn đề lôCầu Kèo Đặc Biệtchốt cầu may mắnkết quả xổ số miền bắc hômSoi cầu vàng 777thẻ bài onlinedu doan mn 888soi cầu miền nam vipsoi cầu mt vipdàn de hôm nay7 cao thủ chốt sốsoi cau mien phi 7777 cao thủ chốt số nức tiếng3 càng miền bắcrồng bạch kim 777dàn de bất bạion newsddxsmn188betw88w88789bettf88sin88suvipsunwintf88five8812betsv88vn88Top 10 nhà cái uy tínsky88iwinlucky88nhacaisin88oxbetm88vn88w88789betiwinf8betrio66rio66lucky88oxbetvn88188bet789betMay-88five88one88sin88bk88xbetoxbetMU88188BETSV88RIO66ONBET88188betM88M88SV88Jun-68Jun-88one88iwinv9betw388OXBETw388w388onbetonbetonbetonbet88onbet88onbet88onbet88onbetonbetonbetonbetqh88mu88Nhà cái uy tínpog79vp777vp777vipbetvipbetuk88uk88typhu88typhu88tk88tk88sm66sm66me88me888live8live8livesm66me88win798livesm66me88win79pog79pog79vp777vp777uk88uk88tk88tk88luck8luck8kingbet86kingbet86k188k188hr99hr99123b8xbetvnvipbetsv66zbettaisunwin-vntyphu88vn138vwinvwinvi68ee881xbetrio66zbetvn138i9betvipfi88clubcf68onbet88ee88typhu88onbetonbetkhuyenmai12bet-moblie12betmoblietaimienphi247vi68clupcf68clupvipbeti9betqh88onb123onbefsoi cầunổ hũbắn cáđá gàđá gàgame bàicasinosoi cầuxóc đĩagame bàigiải mã giấc mơbầu cuaslot gamecasinonổ hủdàn đềBắn cácasinodàn đềnổ hũtài xỉuslot gamecasinobắn cáđá gàgame bàithể thaogame bàisoi cầukqsssoi cầucờ tướngbắn cágame bàixóc đĩaAG百家乐AG百家乐AG真人AG真人爱游戏华体会华体会im体育kok体育开云体育开云体育开云体育乐鱼体育乐鱼体育欧宝体育ob体育亚博体育亚博体育亚博体育亚博体育亚博体育亚博体育开云体育开云体育棋牌棋牌沙巴体育买球平台新葡京娱乐开云体育mu88qh88
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Maria in Vancouver

Lifestyle2 days ago

How To Do Christmas & Hanukkah This Year

Christmas 2024 is literally just around the corner! Here in Vancouver, we just finished celebrating Taylor Swift’s last leg of...

Lifestyle4 weeks ago

Nobody Wants This…IRL (In Real Life)

Just like everyone else who’s binged on Netflix series, “Nobody Wants This” — a romcom about a newly single rabbi...

Lifestyle1 month ago

Family Estrangement: Why It’s Okay

Family estrangement is the absence of a previously long-standing relationship between family members via emotional or physical distancing to the...

Lifestyle3 months ago

Becoming Your Best Version

By Matter Laurel-Zalko As a woman, I’m constantly evolving. I’m constantly changing towards my better version each year. Actually, I’m...

Lifestyle3 months ago

The True Power of Manifestation

I truly believe in the power of our imagination and that what we believe in our lives is an actual...

Maria in Vancouver4 months ago

DECORATE YOUR HOME 101

By Matte Laurel-Zalko Our home interiors are an insight into our brains and our hearts. It is our own collaboration...

Maria in Vancouver4 months ago

Guide to Planning a Wedding in 2 Months

By Matte Laurel-Zalko Are you recently engaged and find yourself in a bit of a pickle because you and your...

Maria in Vancouver5 months ago

Staying Cool and Stylish this Summer

By Matte Laurel-Zalko I couldn’t agree more when the great late Ella Fitzgerald sang “Summertime and the livin’ is easy.”...

Maria in Vancouver5 months ago

Ageing Gratefully and Joyfully

My 56th trip around the sun is just around the corner! Whew. Wow. Admittedly, I used to be afraid of...

Maria in Vancouver6 months ago

My Love Affair With Pearls

On March 18, 2023, my article, The Power of Pearls was published. In that article, I wrote about the history...