Connect with us

Instagram

It’s not all nomadland: how #vanlife made mobile living a middle-class aspiration

Published

on

Woman sitting in a van
Explore #vanlife on social media and you’ll discover glamorous adult cubby houses on wheels fitted with Scandinavian-inspired kitchens, parquet wood flooring, and linen bed sheets with matching throw cushions. (File Photo: Nicole Geri/Unsplash)

Announce to your friends and family that you’re choosing to live in your vehicle and you’re likely to raise some concern.

The 2017 book “Nomadland: Surviving America in the Twenty-First Century” by Jessica Bruder – made into the 2020 film starring Frances McDormand – drew attention to the hundreds of thousands of Americans living itinerant lifestyles due to poverty and insecure employment.

But not everyone choosing to live in a van is doing so out of desperation.

Technology and changing workplace norms have helped make the option of trading an office cubicle for a rotating vista of beachfront and desert sunsets an attractive option for the affluent.

This attraction has been amplified by the power of social media, with an entire movement evolving around the hashtag #vanlife.

To be part of the movement, any old grey-nomad style camper will not do.

Explore #vanlife on social media and you’ll discover glamorous adult cubby houses on wheels fitted with Scandinavian-inspired kitchens, parquet wood flooring, and linen bed sheets with matching throw cushions.

From Walden to wandering

Though it can be hard to discern in all this glamour, the ideas that shape the #vanlife movement have their origins in the philosophy of Henry David Thoreau and his famous book Walden (also titled Life in the Woods), first published in 1854.

The book relates Thoreau’s experience building a small cabin in the woods by Walden Pond in Massachusetts, and living there for two years, from 1845 to 1847. He wanted to connect to nature, be self-reliant and live simply. As he writes:

I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.

Walden Pond, in Massachusetts, US.
Walden Pond, in Massachusetts, US. Shutterstock, CC BY

Walden is a popular reference among those who live in vans. The 2014 documentary Without Bound: Perspectives on Mobile Living, for example, opens with this line:

Rise free from care before the dawn and seek new adventures. Let noon find you at other lakes, and night find you everywhere at home.

Out of the woods and onto the road

These ideas have influenced many movements, from voluntary simplicity to anarcho-capitalism, but they got wheels in the 1950s.

Jack Kerouac's 'On the Road'.
Jack Kerouac’s ‘On the Road’. Penguin, CC BY

Jack Kerouac’s hugely influential 1957 novel (On the Road) built on Thoreau’s message of economic freedom and transformed it into a lifestyle favouring hypermobility.

Thoureau also had strong views on the duty of civil disobedience, which endeared him to counter-cultures based on rejection of mainstream values.

John Steinbeck further contributed to the mythology of “living the good life on the road” with his 1962 book (Travels with Charley), recounting his travels across the US in a van with his French poodle.

Along came Instagram

Today’s #vanlife movement is driven not by authors and books, but by influencers and images.

Thoreau’s Instagram successor is Foster Huntington, who in 2011 quit his corporate job, moved into a vehicle and became a social media influencer, blogging and sharing videos of his life in a van.

His Instagram account, now with 917,000 followers, is credited with starting the #vanlife hashtag. His trademark images are artful glimpses of life on the road, from beach sunsets to alpine dawns.

This style has been replicated by a growing number of Instagram accounts portraying the travels of the young and beauty-filtered in custom-built campervans.

There are dozens of vanlife-related hashtags pushing the movement forward (#homeiswhereyouparkit, #vanlifemovement, #vanwives, #vandogs).

From a movement to an industry

Social media has thus helped transformed life on the road into an aspirational lifestyle choice.

We can only imagine what Thoreau might think of his cries for “living on one’s own terms” turning into a movement spurred by seeking likes on social media and creating a booming consumer market. (The affluent economy around the #vanlife movement is part of our research.)

In the US, for example, demand for luxury conversions of vans and buses have boomed with the pandemic, keeping companies such as Marathon Coach busy.

A luxury coach conversion by Marathon Coach
A luxury coach conversion by Marathon Coach. Marathon Coach, CC BY

These coaches cost hundreds of thousands of dollars – and are obviously the high end of the market. But a more modest #vanlife conversion will still cost tens of thousands of dollars on top of the price of the vehicle. It depends on material selection and inclusions – solar panels, bathroom, on-demand hot water, rooftop deck, and so on.

It’s not uncommon for used converted vans with more than 100,000 km on the odometer to sell well in excess of US$100,000 (about A$135,000).

The cost of entry into #vanlife (as apposed to life in a van without the hashtag) clearly places the movement in opposition to “nomadland” portrayals of necessity-based living.

Which might leave us wondering if announcing, by choice, to live life on the road has become a middle-class pastime reserved for the privileged few.

Bronwyn Eager, Senior Lecturer Freelancing, Small Business, and Entrepreneurship, University of Tasmania and Alex Maritz, Professor of Entrepreneurship, La Trobe Business School, La Trobe University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

xosotin chelseathông tin chuyển nhượngcâu lạc bộ bóng đá arsenalbóng đá atalantabundesligacầu thủ haalandUEFAevertonxosofutebol ao vivofutemaxmulticanaisonbethttps://bsport.fithttps://onbet88.ooohttps://i9bet.bizhttps://hi88.ooohttps://okvip.athttps://f8bet.athttps://fb88.cashhttps://vn88.cashhttps://shbet.atbóng đá world cupbóng đá inter milantin juventusbenzemala ligaclb leicester cityMUman citymessi lionelsalahnapolineymarpsgronaldoserie atottenhamvalenciaAS ROMALeverkusenac milanmbappenapolinewcastleaston villaliverpoolfa cupreal madridpremier leagueAjaxbao bong da247EPLbarcelonabournemouthaff cupasean footballbên lề sân cỏbáo bóng đá mớibóng đá cúp thế giớitin bóng đá ViệtUEFAbáo bóng đá việt namHuyền thoại bóng đágiải ngoại hạng anhSeagametap chi bong da the gioitin bong da lutrận đấu hôm nayviệt nam bóng đátin nong bong daBóng đá nữthể thao 7m24h bóng đábóng đá hôm naythe thao ngoai hang anhtin nhanh bóng đáphòng thay đồ bóng đábóng đá phủikèo nhà cái onbetbóng đá lu 2thông tin phòng thay đồthe thao vuaapp đánh lô đềdudoanxosoxổ số giải đặc biệthôm nay xổ sốkèo đẹp hôm nayketquaxosokq xskqxsmnsoi cầu ba miềnsoi cau thong kesxkt hôm naythế giới xổ sốxổ số 24hxo.soxoso3mienxo so ba mienxoso dac bietxosodientoanxổ số dự đoánvé số chiều xổxoso ket quaxosokienthietxoso kq hôm nayxoso ktxổ số megaxổ số mới nhất hôm nayxoso truc tiepxoso ViệtSX3MIENxs dự đoánxs mien bac hom nayxs miên namxsmientrungxsmn thu 7con số may mắn hôm nayKQXS 3 miền Bắc Trung Nam Nhanhdự đoán xổ số 3 miềndò vé sốdu doan xo so hom nayket qua xo xoket qua xo so.vntrúng thưởng xo sokq xoso trực tiếpket qua xskqxs 247số miền nams0x0 mienbacxosobamien hôm naysố đẹp hôm naysố đẹp trực tuyếnnuôi số đẹpxo so hom quaxoso ketquaxstruc tiep hom nayxổ số kiến thiết trực tiếpxổ số kq hôm nayso xo kq trực tuyenkết quả xổ số miền bắc trực tiếpxo so miền namxổ số miền nam trực tiếptrực tiếp xổ số hôm nayket wa xsKQ XOSOxoso onlinexo so truc tiep hom nayxsttso mien bac trong ngàyKQXS3Msố so mien bacdu doan xo so onlinedu doan cau loxổ số kenokqxs vnKQXOSOKQXS hôm naytrực tiếp kết quả xổ số ba miềncap lo dep nhat hom naysoi cầu chuẩn hôm nayso ket qua xo soXem kết quả xổ số nhanh nhấtSX3MIENXSMB chủ nhậtKQXSMNkết quả mở giải trực tuyếnGiờ vàng chốt số OnlineĐánh Đề Con Gìdò số miền namdò vé số hôm nayso mo so debach thủ lô đẹp nhất hôm naycầu đề hôm naykết quả xổ số kiến thiết toàn quốccau dep 88xsmb rong bach kimket qua xs 2023dự đoán xổ số hàng ngàyBạch thủ đề miền BắcSoi Cầu MB thần tàisoi cau vip 247soi cầu tốtsoi cầu miễn phísoi cau mb vipxsmb hom nayxs vietlottxsmn hôm naycầu lô đẹpthống kê lô kép xổ số miền Bắcquay thử xsmnxổ số thần tàiQuay thử XSMTxổ số chiều nayxo so mien nam hom nayweb đánh lô đề trực tuyến uy tínKQXS hôm nayxsmb ngày hôm nayXSMT chủ nhậtxổ số Power 6/55KQXS A trúng roycao thủ chốt sốbảng xổ số đặc biệtsoi cầu 247 vipsoi cầu wap 666Soi cầu miễn phí 888 VIPSoi Cau Chuan MBđộc thủ desố miền bắcthần tài cho sốKết quả xổ số thần tàiXem trực tiếp xổ sốXIN SỐ THẦN TÀI THỔ ĐỊACầu lô số đẹplô đẹp vip 24hsoi cầu miễn phí 888xổ số kiến thiết chiều nayXSMN thứ 7 hàng tuầnKết quả Xổ số Hồ Chí Minhnhà cái xổ số Việt NamXổ Số Đại PhátXổ số mới nhất Hôm Nayso xo mb hom nayxxmb88quay thu mbXo so Minh ChinhXS Minh Ngọc trực tiếp hôm nayXSMN 88XSTDxs than taixổ số UY TIN NHẤTxs vietlott 88SOI CẦU SIÊU CHUẨNSoiCauVietlô đẹp hôm nay vipket qua so xo hom naykqxsmb 30 ngàydự đoán xổ số 3 miềnSoi cầu 3 càng chuẩn xácbạch thủ lônuoi lo chuanbắt lô chuẩn theo ngàykq xo-solô 3 càngnuôi lô đề siêu vipcầu Lô Xiên XSMBđề về bao nhiêuSoi cầu x3xổ số kiến thiết ngày hôm nayquay thử xsmttruc tiep kết quả sxmntrực tiếp miền bắckết quả xổ số chấm vnbảng xs đặc biệt năm 2023soi cau xsmbxổ số hà nội hôm naysxmtxsmt hôm nayxs truc tiep mbketqua xo so onlinekqxs onlinexo số hôm nayXS3MTin xs hôm nayxsmn thu2XSMN hom nayxổ số miền bắc trực tiếp hôm naySO XOxsmbsxmn hôm nay188betlink188 xo sosoi cầu vip 88lô tô việtsoi lô việtXS247xs ba miềnchốt lô đẹp nhất hôm naychốt số xsmbCHƠI LÔ TÔsoi cau mn hom naychốt lô chuẩndu doan sxmtdự đoán xổ số onlinerồng bạch kim chốt 3 càng miễn phí hôm naythống kê lô gan miền bắcdàn đề lôCầu Kèo Đặc Biệtchốt cầu may mắnkết quả xổ số miền bắc hômSoi cầu vàng 777thẻ bài onlinedu doan mn 888soi cầu miền nam vipsoi cầu mt vipdàn de hôm nay7 cao thủ chốt sốsoi cau mien phi 7777 cao thủ chốt số nức tiếng3 càng miền bắcrồng bạch kim 777dàn de bất bạion newsddxsmn188betw88w88789bettf88sin88suvipsunwintf88five8812betsv88vn88Top 10 nhà cái uy tínsky88iwinlucky88nhacaisin88oxbetm88vn88w88789betiwinf8betrio66rio66lucky88oxbetvn88188bet789betMay-88five88one88sin88bk88xbetoxbetMU88188BETSV88RIO66ONBET88188betM88M88SV88Jun-68Jun-88one88iwinv9betw388OXBETw388w388onbetonbetonbetonbet88onbet88onbet88onbet88onbetonbetonbetonbetqh88mu88Nhà cái uy tínpog79vp777vp777vipbetvipbetuk88uk88typhu88typhu88tk88tk88sm66sm66me88me888live8live8livesm66me88win798livesm66me88win79pog79pog79vp777vp777uk88uk88tk88tk88luck8luck8kingbet86kingbet86k188k188hr99hr99123b8xbetvnvipbetsv66zbettaisunwin-vntyphu88vn138vwinvwinvi68ee881xbetrio66zbetvn138i9betvipfi88clubcf68onbet88ee88typhu88onbetonbetkhuyenmai12bet-moblie12betmoblietaimienphi247vi68clupcf68clupvipbeti9betqh88onb123onbefsoi cầunổ hũbắn cáđá gàđá gàgame bàicasinosoi cầuxóc đĩagame bàigiải mã giấc mơbầu cuaslot gamecasinonổ hủdàn đềBắn cácasinodàn đềnổ hũtài xỉuslot gamecasinobắn cáđá gàgame bàithể thaogame bàisoi cầukqsssoi cầucờ tướngbắn cágame bàixóc đĩaAG百家乐AG百家乐AG真人AG真人爱游戏华体会华体会im体育kok体育开云体育开云体育开云体育乐鱼体育乐鱼体育欧宝体育ob体育亚博体育亚博体育亚博体育亚博体育亚博体育亚博体育开云体育开云体育棋牌棋牌沙巴体育买球平台新葡京娱乐开云体育mu88qh88
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Maria in Vancouver

Lifestyle2 days ago

How To Do Christmas & Hanukkah This Year

Christmas 2024 is literally just around the corner! Here in Vancouver, we just finished celebrating Taylor Swift’s last leg of...

Lifestyle1 month ago

Nobody Wants This…IRL (In Real Life)

Just like everyone else who’s binged on Netflix series, “Nobody Wants This” — a romcom about a newly single rabbi...

Lifestyle1 month ago

Family Estrangement: Why It’s Okay

Family estrangement is the absence of a previously long-standing relationship between family members via emotional or physical distancing to the...

Lifestyle3 months ago

Becoming Your Best Version

By Matter Laurel-Zalko As a woman, I’m constantly evolving. I’m constantly changing towards my better version each year. Actually, I’m...

Lifestyle3 months ago

The True Power of Manifestation

I truly believe in the power of our imagination and that what we believe in our lives is an actual...

Maria in Vancouver4 months ago

DECORATE YOUR HOME 101

By Matte Laurel-Zalko Our home interiors are an insight into our brains and our hearts. It is our own collaboration...

Maria in Vancouver4 months ago

Guide to Planning a Wedding in 2 Months

By Matte Laurel-Zalko Are you recently engaged and find yourself in a bit of a pickle because you and your...

Maria in Vancouver5 months ago

Staying Cool and Stylish this Summer

By Matte Laurel-Zalko I couldn’t agree more when the great late Ella Fitzgerald sang “Summertime and the livin’ is easy.”...

Maria in Vancouver5 months ago

Ageing Gratefully and Joyfully

My 56th trip around the sun is just around the corner! Whew. Wow. Admittedly, I used to be afraid of...

Maria in Vancouver6 months ago

My Love Affair With Pearls

On March 18, 2023, my article, The Power of Pearls was published. In that article, I wrote about the history...