Connect with us

News

Americans around the world were part of the largest voter turnout in U.S. history

Published

on

Democrats support increasing voter access. (File photo: @element5digital/Unsplash)

Americans abroad, like those in the United States, are transfixed by U.S. President-elect Joe Biden’s high-stakes inauguration on Jan. 20. It will be unusual and somewhat surreal, to say the least, to see an incoming president sworn in before the U.S. Senate holds a trial on the outgoing president Donald Trump’s second impeachment following the attack on the U.S. Capitol.


Read more: A second impeachment is just the start of Trump’s legal woes


A notable feature of the 2020 election was the swell of Americans who requested and cast mail-in ballots due to COVID-19. American voters living abroad also requested record numbers of absentee ballots from their home states.

Eligible U.S. citizens living abroad have the right to vote in federal elections, and they must register each year. Americans representing every state and district are dispersed throughout the world, and mobilizing their votes is no small task.

In the mid-2000s, Democrats Abroad, an all-volunteer organization and the official branch of the Democratic Party representing Americans living outside the U.S., recognized that in order to reach as many U.S. voters as possible, they needed to brand their online tool and build a promotional strategy around it.

An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination website for American voters. As a design and branding expert, I was a member of the Democrats Abroad global marketing team during that time.

Voters from abroad

Democrats support increasing voter access. According to Pew Research, “Democrats also are more likely than Republicans to support making access to early and absentee voting universally available: 83 per cent of Democrats favour this, compared with 57 per cent of Republicans.” Absentee ballots (domestic, overseas and military) were requested by far more Democrats than Republicans in the 2020 election.

It’s yet unknown what the total of absentee votes from abroad was across all states. Iowa saw a 40 per cent increase in early voter turnout for overseas citizens. The 2020 election saw the largest total voter turnout in U.S. history: more than 159 million Americans.

Democrats Abroad International Chair, Julia Bryan, says that she has not yet seen a tally of total votes from abroad. She notes the numbers will likely be released by the U.S. Election Assistance Commission in their Election Administration and Voting Survey (EAVS) Comprehensive Report later this year.

This commission reports that in 2016, 930,156 overseas ballots were “transmitted and 68.1 per cent of these ballots were returned.”

The Vote From Abroad website nearly tripled its traffic from 2016, receiving more than 766,680 unique visitors to the site more than one million times. Democrats Abroad estimates that approximately 1.8 million eligible American voters living abroad received ballots in the 2020 election.

Inverting ‘destination branding’

Destination branding typically capitalizes on a shared sense of place, as experienced by local residents, usually to attract tourist dollars. The Democrats Abroad marketing team inverted that idea. It invoked a sense of patriotism to remind people far and away from the U.S. of their affiliation to a common home and of their right and duty of citizenship.

The team developed a clear, friendly graphic style: the use of deep blue, accented with white and red, the ubiquitous star, a subtle nod to stripes that has featured on print materials through the years, all refer to a common, inherently understood visual language representing the U.S.

Similar to brands that target diaspora communities, Democrats Abroad has steadily built a multi-layered global network of U.S. emigrants through 45 country committees. There are also special interest caucuses that transcend country affiliation. At the hub of the network, the vortex of activity, especially every four years, is Vote From Abroad.

Democrats Abroad relies on the efforts of volunteers globally to produce and distribute branded materials to promote and drive visitors to the site. What began nearly 15 years ago as a logo, banner and giveaway items produced from templates provided by the marketing team has evolved dramatically. It now encompasses an active social media presence and committees creating their own materials, with the Vote From Abroad logo remaining largely intact in a range of uses.

Dynamics of communication

The degree of ownership country committees claim over the branded materials for their events — participatory esthetics — allows, as communication scholar Thomas J. Billard notes, for “more fluid dynamics” of communication between the campaign and the public.

Vote From Abroad has established itself as a brand community, in service to the people in it, whose goal is participating in the fundamental right of citizenship.

Voters then connect to a larger community of shared values. Having that set of needs met, voters feel inspired to respond in a range of ways, from proudly representing Vote From Abroad on social media to volunteering their skills to mobilizing others to register to vote, all of which extend and strengthen the brand, creating a reciprocal relationship, from access to extension.

The American diaspora is far from monolithic. But citizens who make the effort to engage in the democratic process from abroad certainly share a love of country. Vote From Abroad is a tool that facilitates access to the process. It is also an effective brand community, fostering an engaged global network via social media.

All components of the brand work together to facilitate Americans’ access to voting, to fuel their enthusiasm to be involved, to connect with each other and to influence issues at home and the global standing of the U.S. — all based on informed perspectives from living outside of it.

Angela Norwood, Associate Professor, Design, York University, Canada

This article is republished from The Conversation under a Creative Commons license. Read the original article.

xosotin chelseathông tin chuyển nhượngcâu lạc bộ bóng đá arsenalbóng đá atalantabundesligacầu thủ haalandUEFAevertonxosofutebol ao vivofutemaxmulticanaisonbethttps://bsport.fithttps://onbet88.ooohttps://i9bet.bizhttps://hi88.ooohttps://okvip.athttps://f8bet.athttps://fb88.cashhttps://vn88.cashhttps://shbet.atbóng đá world cupbóng đá inter milantin juventusbenzemala ligaclb leicester cityMUman citymessi lionelsalahnapolineymarpsgronaldoserie atottenhamvalenciaAS ROMALeverkusenac milanmbappenapolinewcastleaston villaliverpoolfa cupreal madridpremier leagueAjaxbao bong da247EPLbarcelonabournemouthaff cupasean footballbên lề sân cỏbáo bóng đá mớibóng đá cúp thế giớitin bóng đá ViệtUEFAbáo bóng đá việt namHuyền thoại bóng đágiải ngoại hạng anhSeagametap chi bong da the gioitin bong da lutrận đấu hôm nayviệt nam bóng đátin nong bong daBóng đá nữthể thao 7m24h bóng đábóng đá hôm naythe thao ngoai hang anhtin nhanh bóng đáphòng thay đồ bóng đábóng đá phủikèo nhà cái onbetbóng đá lu 2thông tin phòng thay đồthe thao vuaapp đánh lô đềdudoanxosoxổ số giải đặc biệthôm nay xổ sốkèo đẹp hôm nayketquaxosokq xskqxsmnsoi cầu ba miềnsoi cau thong kesxkt hôm naythế giới xổ sốxổ số 24hxo.soxoso3mienxo so ba mienxoso dac bietxosodientoanxổ số dự đoánvé số chiều xổxoso ket quaxosokienthietxoso kq hôm nayxoso ktxổ số megaxổ số mới nhất hôm nayxoso truc tiepxoso ViệtSX3MIENxs dự đoánxs mien bac hom nayxs miên namxsmientrungxsmn thu 7con số may mắn hôm nayKQXS 3 miền Bắc Trung Nam Nhanhdự đoán xổ số 3 miềndò vé sốdu doan xo so hom nayket qua xo xoket qua xo so.vntrúng thưởng xo sokq xoso trực tiếpket qua xskqxs 247số miền nams0x0 mienbacxosobamien hôm naysố đẹp hôm naysố đẹp trực tuyếnnuôi số đẹpxo so hom quaxoso ketquaxstruc tiep hom nayxổ số kiến thiết trực tiếpxổ số kq hôm nayso xo kq trực tuyenkết quả xổ số miền bắc trực tiếpxo so miền namxổ số miền nam trực tiếptrực tiếp xổ số hôm nayket wa xsKQ XOSOxoso onlinexo so truc tiep hom nayxsttso mien bac trong ngàyKQXS3Msố so mien bacdu doan xo so onlinedu doan cau loxổ số kenokqxs vnKQXOSOKQXS hôm naytrực tiếp kết quả xổ số ba miềncap lo dep nhat hom naysoi cầu chuẩn hôm nayso ket qua xo soXem kết quả xổ số nhanh nhấtSX3MIENXSMB chủ nhậtKQXSMNkết quả mở giải trực tuyếnGiờ vàng chốt số OnlineĐánh Đề Con Gìdò số miền namdò vé số hôm nayso mo so debach thủ lô đẹp nhất hôm naycầu đề hôm naykết quả xổ số kiến thiết toàn quốccau dep 88xsmb rong bach kimket qua xs 2023dự đoán xổ số hàng ngàyBạch thủ đề miền BắcSoi Cầu MB thần tàisoi cau vip 247soi cầu tốtsoi cầu miễn phísoi cau mb vipxsmb hom nayxs vietlottxsmn hôm naycầu lô đẹpthống kê lô kép xổ số miền Bắcquay thử xsmnxổ số thần tàiQuay thử XSMTxổ số chiều nayxo so mien nam hom nayweb đánh lô đề trực tuyến uy tínKQXS hôm nayxsmb ngày hôm nayXSMT chủ nhậtxổ số Power 6/55KQXS A trúng roycao thủ chốt sốbảng xổ số đặc biệtsoi cầu 247 vipsoi cầu wap 666Soi cầu miễn phí 888 VIPSoi Cau Chuan MBđộc thủ desố miền bắcthần tài cho sốKết quả xổ số thần tàiXem trực tiếp xổ sốXIN SỐ THẦN TÀI THỔ ĐỊACầu lô số đẹplô đẹp vip 24hsoi cầu miễn phí 888xổ số kiến thiết chiều nayXSMN thứ 7 hàng tuầnKết quả Xổ số Hồ Chí Minhnhà cái xổ số Việt NamXổ Số Đại PhátXổ số mới nhất Hôm Nayso xo mb hom nayxxmb88quay thu mbXo so Minh ChinhXS Minh Ngọc trực tiếp hôm nayXSMN 88XSTDxs than taixổ số UY TIN NHẤTxs vietlott 88SOI CẦU SIÊU CHUẨNSoiCauVietlô đẹp hôm nay vipket qua so xo hom naykqxsmb 30 ngàydự đoán xổ số 3 miềnSoi cầu 3 càng chuẩn xácbạch thủ lônuoi lo chuanbắt lô chuẩn theo ngàykq xo-solô 3 càngnuôi lô đề siêu vipcầu Lô Xiên XSMBđề về bao nhiêuSoi cầu x3xổ số kiến thiết ngày hôm nayquay thử xsmttruc tiep kết quả sxmntrực tiếp miền bắckết quả xổ số chấm vnbảng xs đặc biệt năm 2023soi cau xsmbxổ số hà nội hôm naysxmtxsmt hôm nayxs truc tiep mbketqua xo so onlinekqxs onlinexo số hôm nayXS3MTin xs hôm nayxsmn thu2XSMN hom nayxổ số miền bắc trực tiếp hôm naySO XOxsmbsxmn hôm nay188betlink188 xo sosoi cầu vip 88lô tô việtsoi lô việtXS247xs ba miềnchốt lô đẹp nhất hôm naychốt số xsmbCHƠI LÔ TÔsoi cau mn hom naychốt lô chuẩndu doan sxmtdự đoán xổ số onlinerồng bạch kim chốt 3 càng miễn phí hôm naythống kê lô gan miền bắcdàn đề lôCầu Kèo Đặc Biệtchốt cầu may mắnkết quả xổ số miền bắc hômSoi cầu vàng 777thẻ bài onlinedu doan mn 888soi cầu miền nam vipsoi cầu mt vipdàn de hôm nay7 cao thủ chốt sốsoi cau mien phi 7777 cao thủ chốt số nức tiếng3 càng miền bắcrồng bạch kim 777dàn de bất bạion newsddxsmn188betw88w88789bettf88sin88suvipsunwintf88five8812betsv88vn88Top 10 nhà cái uy tínsky88iwinlucky88nhacaisin88oxbetm88vn88w88789betiwinf8betrio66rio66lucky88oxbetvn88188bet789betMay-88five88one88sin88bk88xbetoxbetMU88188BETSV88RIO66ONBET88188betM88M88SV88Jun-68Jun-88one88iwinv9betw388OXBETw388w388onbetonbetonbetonbet88onbet88onbet88onbet88onbetonbetonbetonbetqh88mu88Nhà cái uy tínpog79vp777vp777vipbetvipbetuk88uk88typhu88typhu88tk88tk88sm66sm66me88me888live8live8livesm66me88win798livesm66me88win79pog79pog79vp777vp777uk88uk88tk88tk88luck8luck8kingbet86kingbet86k188k188hr99hr99123b8xbetvnvipbetsv66zbettaisunwin-vntyphu88vn138vwinvwinvi68ee881xbetrio66zbetvn138i9betvipfi88clubcf68onbet88ee88typhu88onbetonbetkhuyenmai12bet-moblie12betmoblietaimienphi247vi68clupcf68clupvipbeti9betqh88onb123onbefsoi cầunổ hũbắn cáđá gàđá gàgame bàicasinosoi cầuxóc đĩagame bàigiải mã giấc mơbầu cuaslot gamecasinonổ hủdàn đềBắn cácasinodàn đềnổ hũtài xỉuslot gamecasinobắn cáđá gàgame bàithể thaogame bàisoi cầukqsssoi cầucờ tướngbắn cágame bàixóc đĩaAG百家乐AG百家乐AG真人AG真人爱游戏华体会华体会im体育kok体育开云体育开云体育开云体育乐鱼体育乐鱼体育欧宝体育ob体育亚博体育亚博体育亚博体育亚博体育亚博体育亚博体育开云体育开云体育棋牌棋牌沙巴体育买球平台新葡京娱乐开云体育mu88qh88
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Maria in Vancouver

Lifestyle5 days ago

How To Do Christmas & Hanukkah This Year

Christmas 2024 is literally just around the corner! Here in Vancouver, we just finished celebrating Taylor Swift’s last leg of...

Lifestyle1 month ago

Nobody Wants This…IRL (In Real Life)

Just like everyone else who’s binged on Netflix series, “Nobody Wants This” — a romcom about a newly single rabbi...

Lifestyle1 month ago

Family Estrangement: Why It’s Okay

Family estrangement is the absence of a previously long-standing relationship between family members via emotional or physical distancing to the...

Lifestyle3 months ago

Becoming Your Best Version

By Matter Laurel-Zalko As a woman, I’m constantly evolving. I’m constantly changing towards my better version each year. Actually, I’m...

Lifestyle3 months ago

The True Power of Manifestation

I truly believe in the power of our imagination and that what we believe in our lives is an actual...

Maria in Vancouver4 months ago

DECORATE YOUR HOME 101

By Matte Laurel-Zalko Our home interiors are an insight into our brains and our hearts. It is our own collaboration...

Maria in Vancouver4 months ago

Guide to Planning a Wedding in 2 Months

By Matte Laurel-Zalko Are you recently engaged and find yourself in a bit of a pickle because you and your...

Maria in Vancouver5 months ago

Staying Cool and Stylish this Summer

By Matte Laurel-Zalko I couldn’t agree more when the great late Ella Fitzgerald sang “Summertime and the livin’ is easy.”...

Maria in Vancouver6 months ago

Ageing Gratefully and Joyfully

My 56th trip around the sun is just around the corner! Whew. Wow. Admittedly, I used to be afraid of...

Maria in Vancouver6 months ago

My Love Affair With Pearls

On March 18, 2023, my article, The Power of Pearls was published. In that article, I wrote about the history...