{"id":98154,"date":"2017-04-12T21:00:02","date_gmt":"2017-04-13T01:00:02","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=98154"},"modified":"2017-04-12T21:00:02","modified_gmt":"2017-04-13T01:00:02","slug":"burger-kings-whopper-gets-prank-wikipedia-edits-in-ad-gag","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2017\/04\/12\/burger-kings-whopper-gets-prank-wikipedia-edits-in-ad-gag\/","title":{"rendered":"Burger King&#8217;s Whopper gets prank Wikipedia edits in ad gag"},"content":{"rendered":"<figure id=\"attachment_98155\" aria-describedby=\"caption-attachment-98155\" style=\"width: 715px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/04\/431527_384331218246887_214240828_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98155\" src=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/04\/431527_384331218246887_214240828_n.jpg\" alt=\"Burger King's latest ad stunt is resulting in some less-than-flattering descriptions of its Whopper sandwich. (Photo: Burger King\/Facebook)\" width=\"715\" height=\"681\" srcset=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/04\/431527_384331218246887_214240828_n.jpg 715w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/04\/431527_384331218246887_214240828_n-300x286.jpg 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/a><figcaption id=\"caption-attachment-98155\" class=\"wp-caption-text\">Burger King&#8217;s latest ad stunt is resulting in some less-than-flattering descriptions of its Whopper sandwich. (Photo: <a href=\"https:\/\/www.facebook.com\/burgerking\/photos\/a.160996107247067.44295.134615383218473\/384331218246887\/?type=1&amp;theater\">Burger King\/Facebook<\/a>)<\/figcaption><\/figure>\n<p>NEW YORK \u2014 Burger King&#8217;s latest ad stunt is resulting in some less-than-flattering descriptions of its Whopper sandwich.<\/p>\n<p>The hamburger chain unveiled a 15-second ad Wednesday designed to trigger Google Home devices into reciting the definition of a Whopper, pulled from the website Wikipedia. But the website can be edited by users, and the definition had been changed to insert \u201ccyanide\u201d as an ingredient in one version. Another user later changed the definition to say the Whopper is \u201cthe worst hamburger product\u201d sold by the chain.<\/p>\n<p>Burger King, owned by Restaurant Brands International, says it is not behind the negative edits and that it has been trying to change the definition back to one that it was hoping to promote.<\/p>\n<p>As of late Wednesday afternoon, the Wikipedia entry included a lengthy description that said the burger \u201chas undergone several reformulations including resizing and bread changes.\u201d It also noted that the Whopper is often \u201cat the centre of advertising promotions, product tie-ins, and even corporate practical jokes and hoaxes.\u201d<\/p>\n<p>The ad is expected to run nationally Wednesday night on networks including Comedy Central, MTV and Bravo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK \u2014 Burger King&#8217;s latest ad stunt is resulting in some less-than-flattering descriptions of its Whopper sandwich. The hamburger &hellip;<\/p>\n","protected":false},"author":33,"featured_media":98155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9965],"class_list":["post-98154","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-burger-king","mauthors-the-canadian-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/98154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=98154"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/98154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/98155"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=98154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=98154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=98154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}