{"id":96863,"date":"2017-04-04T23:15:24","date_gmt":"2017-04-05T03:15:24","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=96863"},"modified":"2017-04-04T23:15:24","modified_gmt":"2017-04-05T03:15:24","slug":"netflix-is-looking-for-a-thumbs-up-as-star-ratings-fade-away","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2017\/04\/04\/netflix-is-looking-for-a-thumbs-up-as-star-ratings-fade-away\/","title":{"rendered":"Netflix is looking for a thumbs up as star ratings fade away"},"content":{"rendered":"<figure id=\"attachment_85824\" aria-describedby=\"caption-attachment-85824\" style=\"width: 960px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/01\/13924988_304747996543140_6996445669662055298_n.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-85824\" src=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/01\/13924988_304747996543140_6996445669662055298_n.png\" alt=\"Netflix's video-streaming service is scrapping its familiar star-rating system, hoping to make it easier for its 94 million subscribers to signal whether they liked a movie or TV show. (Photo: Netflix\/Facebook)\" width=\"960\" height=\"960\" srcset=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/01\/13924988_304747996543140_6996445669662055298_n.png 960w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/01\/13924988_304747996543140_6996445669662055298_n-150x150.png 150w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/01\/13924988_304747996543140_6996445669662055298_n-300x300.png 300w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/01\/13924988_304747996543140_6996445669662055298_n-768x768.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><figcaption id=\"caption-attachment-85824\" class=\"wp-caption-text\">Netflix&#8217;s video-streaming service is scrapping its familiar star-rating system, hoping to make it easier for its 94 million subscribers to signal whether they liked a movie or TV show. (Photo: <a href=\"https:\/\/www.facebook.com\/netflixph\/photos\/a.304747986543141.1073741825.304747616543178\/304747996543140\/?type=1&amp;amp;theater\">Netflix\/Facebook<\/a>)<\/figcaption><\/figure>\n<p>SAN FRANCISCO \u2014 Netflix&#8217;s video-streaming service is scrapping its familiar star-rating system, hoping to make it easier for its 94 million subscribers to signal whether they liked a movie or TV show.<\/p>\n<p>The service is compressing its familiar one-to-five star system into a simpler choice of thumbs-up or thumbs-down.<\/p>\n<p>The change, which Netflix is unveiling on Wednesday, is aimed at soliciting more viewer feedback and helping the service make better program recommendations.<\/p>\n<p>Although the stars will fade away after a decade on Netflix&#8217;s streaming service, they will still be used on Netflix&#8217;s smaller DVD-by-mail service , where they have been around 17 years.<\/p>\n<p>Netflix thinks streaming subscribers will click more frequently on the thumbs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO \u2014 Netflix&#8217;s video-streaming service is scrapping its familiar star-rating system, hoping to make it easier for its 94 &hellip;<\/p>\n","protected":false},"author":33,"featured_media":85824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,2],"tags":[2438],"class_list":["post-96863","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-entertainment","tag-netflix","mauthors-the-associated-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/96863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=96863"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/96863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/85824"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=96863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=96863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=96863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}