ST. ANDREWS, Man. \u2013Music’s biggest stars always dazzle on the red carpet and this year, a Manitoba-based jewelry maker is hoping to send celebrities attending the Grammys home with a sparkle of her own.<\/p>\n
Amanda Park of St. Andrews, Man., owner of Park and Buzz Jewelry, just sent off 163 pairs of jewel-covered purple studs to the awards show.<\/p>\n
Each earring is assembled inside Park’s home and will be the only earrings in the official Grammy Awards swag bag given out to performers and presenters.<\/p>\n
\u201cThat would be awesome if I see a Beyonce, a Rhianna or whoever wearing my stuff,\u201d Park told CTV Winnipeg. \u201cThat would be pretty amazing.\u201d<\/p>\n
Since making the big announcement, her team has been playing catch up.<\/p>\n
\u201cMy website traffic day one of the release went, like, way up,\u201d she said.<\/p>\n
Park and Buzz isn’t the first Manitoba company to share its products in celebrity swag bags.<\/p>\n
In 2010, High Tea Bakery had its imperial cookie featured in the Golden Globes gift bag.<\/p>\n
Owner Belinda Bigold said being in the bag was an important stepping stone for brand recognition, and led to being chosen to present her cookies to Queen Elizabeth during a state visit.<\/p>\n
However, marketing strategist Brent Smith said there is no guarantee every product in the bag will hit it big.<\/p>\n
\u201cThe likelihood of a celebrity picking it up and endorsing it for free on multiple occasions is low,\u201d he said.<\/p>\n
However, there is some value in attaching the name of a growing business to an established awards show, Smith said.<\/p>\n
That is what Park is hoping for since she recently relocated her business from Saskatchewan.<\/p>\n
A part of the profits from Park and Buzz is donated to support an orphanage in Kenya.<\/p>\n","protected":false},"excerpt":{"rendered":"
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