{"id":88416,"date":"2017-02-08T01:35:33","date_gmt":"2017-02-08T06:35:33","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=88416"},"modified":"2017-02-08T01:35:33","modified_gmt":"2017-02-08T06:35:33","slug":"ferragamo-undeterred-by-us-import-tax-proposal","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2017\/02\/08\/ferragamo-undeterred-by-us-import-tax-proposal\/","title":{"rendered":"Ferragamo undeterred by US import tax proposal"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure id=\"attachment_88417\" aria-describedby=\"caption-attachment-88417\" style=\"width: 960px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/02\/14956652_1194211980636359_2258087494248981199_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88417\" src=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/02\/14956652_1194211980636359_2258087494248981199_n.jpg\" alt=\"The new CEO of the Salvatore Ferragamo luxury leather goods and fashion house said Friday that the prospect of a possible new tax on imports into the United States won't deter his growth strategy in the brand's single most important market. (Photo: Salvatore Ferragamo\/Facebook)\" width=\"960\" height=\"920\" srcset=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/02\/14956652_1194211980636359_2258087494248981199_n.jpg 960w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/02\/14956652_1194211980636359_2258087494248981199_n-300x288.jpg 300w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/02\/14956652_1194211980636359_2258087494248981199_n-768x736.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><figcaption id=\"caption-attachment-88417\" class=\"wp-caption-text\">The new CEO of the Salvatore Ferragamo luxury leather goods and fashion house said Friday that the prospect of a possible new tax on imports into the United States won&#8217;t deter his growth strategy in the brand&#8217;s single most important market. (Photo: <a href=\"https:\/\/www.facebook.com\/SalvatoreFerragamo\/photos\/a.145380775519490.28547.143100785747489\/1194211980636359\/?type=3&amp;theater\">Salvatore Ferragamo\/Facebook<\/a>)<\/figcaption><\/figure>\n<p>FLORENCE, Italy\u2014The new CEO of the Salvatore Ferragamo luxury leather goods and fashion house said Friday that the prospect of a possible new tax on imports into the United States won&#8217;t deter his growth strategy in the brand&#8217;s single most important market.<\/p>\n<p>Eraldo Poletto told The Associated Press that any tax on imports, as floated by President Donald Trump&#8217;s administration, could be balanced by other factors, including currency fluctuations.<\/p>\n<p>One thing Ferragamo won&#8217;t do is consider moving production to the United States, which represents about one-quarter of its revenues. Poletto said Ferragamo&#8217;s \u201cMade in Italy\u201d craftsmanship credential is integral to the brand.<\/p>\n<p>He said Ferragamo would adjust to any new regime without shifting manufacturing, as other fashion companies, including the LVMH conglomerate, have indicated they would do.<\/p>\n<p>\u201cI think the key is, if he goes there, how strong the dollar will be. So it is not going to be just one action. Other things will happen. The beauty of the global economy is that things will balance out,\u201d Poletto said. \u201cI think we are very emotional about things and then actually there is a solution to everything.\u201d<\/p>\n<p>Poletto joined Ferragamo in August from Furla as the company was undergoing dual management and creative transitions. It has in the meantime appointed three head designers \u2014Paul Andrew for women&#8217;s footwear, Fulvio Rigoni for womenswear and Guillaume Meilland for menswear \u2014 instead of one single creative director as was done in the past.<\/p>\n<p>\u201cWe decided the Ferragamo creative director is the brand,\u201d Poletto told an analyst presentation outlining the brand&#8217;s plans to raise its revenues by twice the market rate in the medium term. \u201cThat is more challenging, but it is amazing how the strong expertise of each of them put together can create a unified esthetics.\u201d<\/p>\n<p>Ferragamo&#8217;s product priority will be the brand&#8217;s core shoe and leather goods businesses, with a focus on women&#8217;s footwear and handbags, also in the United States where Poletto said men&#8217;s footwear is already performing well.<\/p>\n<p>Poletto is investing in the creation of a new must-have handbag to get the Ferragamo customer base buzzing.<\/p>\n<p>\u201cWe are now under-penetrated in leather goods. We are not very happy about that,\u201d he said. \u201cWe are fixing that very rapidly.\u201d<\/p>\n<p>The storied brand was launched by Salvatore Ferragamo in California as the Hollywood Bootshop in 1923, making shoes for the film industry. He later returned to Italy to build the brand based on Italian craftsmanship. Ferragamo&#8217;s son Ferruccio is the chairman, while three of the founder&#8217;s 23 grandchildren have joined its workforce under a family-set cap at the publicly traded company.<\/p>\n<p>\u201cIt&#8217;s 90 years after father came back from America,\u201d said another of Ferragamo&#8217;s sons and company board member, Leonardo Ferragamo. \u201cHe came back to Italy because he knew that only in Italy he would find the quality he was dreaming of to deliver with his shoes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; FLORENCE, Italy\u2014The new CEO of the Salvatore Ferragamo luxury leather goods and fashion house said Friday that the prospect &hellip;<\/p>\n","protected":false},"author":33,"featured_media":88417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[14842],"class_list":["post-88416","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fashion-and-beauty","tag-salvatore-ferragamo","mauthors-colleen-barry","mauthors-the-associated-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/88416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=88416"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/88416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/88417"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=88416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=88416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=88416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}