{"id":60465,"date":"2015-08-31T22:31:45","date_gmt":"2015-08-31T14:31:45","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=60465"},"modified":"2025-01-18T04:58:11","modified_gmt":"2025-01-18T09:58:11","slug":"at-a-virtual-reality-expo-vr-comes-in-many-forms","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2015\/08\/31\/at-a-virtual-reality-expo-vr-comes-in-many-forms\/","title":{"rendered":"At a virtual reality expo, VR comes in many forms"},"content":{"rendered":"
\"(Photo<\/a>
(Photo from the Virtual Reality Los Angeles<\/a>)<\/figcaption><\/figure>\n

LOS ANGELES \u2013 A few inches above the floor, a man is suspended from a swing-like apparatus pretending he\u2019s flying over a mountain. Around the corner, a woman is defending herself against a horde of zombies with a make-believe gun. Several feet away, two guys are seemingly racing in cars over 100 mph while both sit still.<\/p>\n

They\u2019re each, in their own way, experiencing virtual reality.<\/p>\n

At the third annual VRLA, a gathering of VR creators and enthusiasts in Southern California, the immersive technology transported more than 2,000 attendees beyond the walls of the Los Angeles Convention Center to other countries, worlds and dimensions.<\/p>\n

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<\/p>\n

A few lines to try some of the VR experiences at the one-day event required wait times of over an hour inside the laser-and-smoke-filled concourse hall.<\/p>\n

\u201cIt really feels like the momentum has shifted,\u201d VRLA co-founder Cosmo Scharf told the sold-out crowd at the beginning of the day. \u201cMore people care about VR today than ever before.\u201d<\/p>\n

Scharf said there are currently 733 VR companies in the U.S. and VR startups have raised more than $800 million in funding since 2010.<\/p>\n

While VR on smartphones is now available with headsets like Google Cardboard, Samsung Gear VR and Noon VR, regular folks interested in higher fidelity and more interactive experiences must experiment with them in person at events such as VRLA \u2013 that is, until higher-powered systems are released to consumers over the course of the next year.<\/p>\n

Sony and Oculus VR, which is owned by Facebook, plan to launch retail editions of their VR headsets in early 2016, while Valve and HTC are expected to release their Vive system later this year.<\/p>\n

\u201cI really wanted to see what all the companies are coming up with,\u201d said Seyed Mousavi, a University of Southern California student who attended VRLA. \u201cI heard the HTC Vive is amazing. I haven\u2019t had a chance to try it.\u201d<\/p>\n

The irony of gathering potential consumers in the real world to experience virtual ones isn\u2019t lost on those in the VR business.<\/p>\n

\u201cThe biggest marketing challenge facing the whole virtual reality industry is that you can\u2019t experience VR until you experience VR,\u201d said Ivan Blaustein, director of product integration at VRcade. \u201cThat\u2019s why an event like this is important for us.\u201d<\/p>\n

VRcade, a wireless multiplayer VR system not intended for home use, was the most popular exhibitor at Saturday\u2019s event. VRLA attendees tried out the system in a 30-by-30 foot space. The company is currently testing VRcade at a Dave and Buster’s location in Milpitas, Calif.<\/p>\n

\u201cI think there\u2019s room for all types of VR,\u201d said Blaustein.<\/p>\n

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\u201cThere are compelling experiences you can have at home, but there\u2019s always going to be limitations. With our system, there\u2019s a dedicated space and no wire. You won\u2019t have to move your couch or kick your cat out of the way.<\/p>\n

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\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LOS ANGELES \u2013 A few inches above the floor, a man is suspended from a swing-like apparatus pretending he\u2019s flying …<\/p>\n","protected":false},"author":33,"featured_media":60466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[35],"class_list":["post-60465","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-original","mauthors-derrik-j-lang","mauthors-the-associated-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/60465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=60465"}],"version-history":[{"count":1,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/60465\/revisions"}],"predecessor-version":[{"id":285267,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/60465\/revisions\/285267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/60466"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=60465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=60465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=60465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}