{"id":51151,"date":"2015-06-03T12:44:24","date_gmt":"2015-06-03T04:44:24","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=51151"},"modified":"2015-06-03T12:44:24","modified_gmt":"2015-06-03T04:44:24","slug":"ph-made-myphone-wins-court-case-against-apple","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2015\/06\/03\/ph-made-myphone-wins-court-case-against-apple\/","title":{"rendered":"PH-made MyPhone wins court case against Apple"},"content":{"rendered":"
\""Confusingly<\/a>
“Confusingly similar?” Apple loses trademark case against PH-made MyPhone<\/figcaption><\/figure>\n

MANILA — It\u2019s like a battle between David and Goliath of the tech world.<\/p>\n

In a recent trademark case, Philippine company Solid Broadband Group — the makers of My|Phone — just won against international tech giant Apple.<\/p>\n

According to Apple, the brand name \u201cMyPhone\u201d was \u201cconfusingly similar\u201d to its world renowned iPhone, which is \u201clikely to deceive or cause confusion.\u201d<\/p>\n

Solid Broadband launched My|Phone in 2007, making it the first ever locally branded mobile device in the country.<\/p>\n

On May 19, the Philippines’ Intellectual Property Office (IPO) dismissed the case. The report was only disclosed to the stock exchange on Tuesday, June 2.<\/p>\n

“This is a case of a giant trying to claim more territory than what it is entitled to, to the great prejudice of a local “Pinoy Phone” merchant who has managed to obtain a significant foothold in the mobile phone market through the marketing and sale of innovative products under a very distinctive trademark,” IPO director Nathaniel Arevalo said in an ABS-CBN report.<\/p>\n

“While the marks are similar with respect to the word [‘phone’], it is not sufficient to conclude that confusion among the consumers is likely to occur. ‘Phone’ is a generic term for products mobile phones,” he added.<\/p>\n

Arevalo also said that Apple should give credit to the \u201cintelligence and discernment\u201d of consumers when it comes to knowing the difference between My|Phone and iPhone.<\/p>\n

“The buying public should be credited with a modicum of intelligence and discernment in purchasing articles, such as gadgets and mobile phones… The fame and popularity of iPhone in fact makes it improbable for one to confuse my|phone product as an iPhone,” he pointed out.<\/p>\n

By law, Apple can still appeal the IPO’s decision within 30 days after receiving the decision. Otherwise, the decision will be final.<\/p>\n","protected":false},"excerpt":{"rendered":"

MANILA — It\u2019s like a battle between David and Goliath of the tech world. In a recent trademark case, Philippine …<\/p>\n","protected":false},"author":44,"featured_media":51152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1482,19,95,5],"tags":[],"class_list":["post-51151","post","type-post","status-publish","format-standard","has-post-thumbnail","category-breaking","category-business","category-news-ph","category-technology","mauthors-ching-dee","mauthors-philippine-canadian-inquirer"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/51151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=51151"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/51151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/51152"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=51151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=51151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=51151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}