{"id":36854,"date":"2014-12-31T11:21:03","date_gmt":"2014-12-31T03:21:03","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=36854"},"modified":"2025-01-13T12:19:31","modified_gmt":"2025-01-13T17:19:31","slug":"dont-like-the-messenger-app-too-bad-expect-more-facebook-apps-in-2015","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2014\/12\/31\/dont-like-the-messenger-app-too-bad-expect-more-facebook-apps-in-2015\/","title":{"rendered":"Don\u2019t like the Messenger app? Too bad. Expect more Facebook apps in 2015"},"content":{"rendered":"
\"Facebook<\/a>
Facebook plans to move more features from its main mobile app into separate apps in 2015. Shanice Garcia \/ PCI.<\/figcaption><\/figure>\n

TORONTO\u2014Like it or not, Facebook wants to occupy several spots on your smartphone\u2019s home screen.<\/p>\n

Annoyed that you had to download a separate app, Facebook Messenger, to chat with your friends and family on the world\u2019s most popular social network? Too bad.<\/p>\n

Facebook has no intention of reversing that contentious move. In fact, it plans to move more features from its main mobile app into separate apps in 2015.<\/p>\n

\u201cWe\u2019re getting away from that single app that does everything for you. We released nine different apps in 2014 and I think what you\u2019ll see is we\u2019ll release more in 2015\u2014at the demand and behest of our users,\u201d says Jordan Banks, the managing director of Facebook Canada and the global head of vertical strategy.<\/p>\n

\u201c(Users) want single apps that do one thing incredibly well. So one of the reasons we took Messenger out of the (Facebook) app and gave it its own standalone app is because that\u2019s what our users were telling us. They didn\u2019t want to click two or three times before they got into Messenger.<\/p>\n

\u201cSo I think that will be a major trend going forward, you will continue to see this multi-app orientation come from Facebook.\u201d<\/p>\n

While Banks insists he\u2019s only heard good feedback, forcing users to download a separate app for Facebook Messenger stirred a loud chorus of complaints. On the Apple App Store, there are more one-star reviews panning Facebook\u2019s move than rave ratings.<\/p>\n

\u201cI hear everyone talking about how delighted they are that they get one-click access to a Messenger app that has over 500 million people using it,\u201d Banks says.<\/p>\n

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<\/p>\n

\u201cAnd again, the reason we\u2019re going to this multi-app orientation isn\u2019t because we think it\u2019s right, we\u2019re doing what our users tell us they want.\u201d<\/p>\n

Facebook says it now has 20 million Canadians accessing the social network monthly and 15 million on a daily basis.<\/p>\n

While those numbers are plateauing, mobile usage continues to spike.<\/p>\n

There are 16 million Canadians accessing Facebook with a phone or tablet monthly, up 23 per cent from a year ago.<\/p>\n

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About 12 million are daily Facebook users on a mobile device, which is up 28 per cent over last year.<\/p>\n

\u201cMobile growth continues to be a major driver of all the good things we\u2019re seeing,\u201d Banks says.<\/p>\n

\u201cYou\u2019ll see an average Canadian check their mobile device about 40 times a day and we account for one out of every four minutes spent on a mobile device in Canada. So you do that math and you say, \u2018Boy, Facebook is a key cog in that mobile wheel.<\/p>\n

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\u2019\u201d<\/p>\n

Banks says the company\u2014which has offices in Toronto, Montreal, Ottawa and Vancouver\u2014intends to grow in Canada in 2015.<\/p>\n

\u201cEverybody within the Facebook world is incredibly bullish on the Canadian business,\u201d he says.<\/p>\n

Founder Mark Zuckerberg was spotted visiting Vancouver in 2011 but hasn\u2019t been to Facebook Canada\u2019s main Toronto office yet. He\u2019s not big on travel, Banks says, which reflects his focus on using his time as efficiently as possible. He even wears the same style of grey T-shirt daily just so he doesn\u2019t have to think about his clothes in the morning.<\/p>\n

\u201cHe doesn\u2019t want to use one brain cell thinking about what kind of shirt he should wear, as opposed to what he should be building on Facebook,\u201d Banks says.<\/p>\n

\u201cAnd he sort of feels the same way about travel, his best time is spent with engineers at our headquarters.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

TORONTO\u2014Like it or not, Facebook wants to occupy several spots on your smartphone\u2019s home screen. Annoyed that you had to …<\/p>\n","protected":false},"author":44,"featured_media":36861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-36854","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","mauthors-michael-oliveira","mauthors-the-canadian-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/36854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=36854"}],"version-history":[{"count":1,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/36854\/revisions"}],"predecessor-version":[{"id":283552,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/36854\/revisions\/283552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/36861"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=36854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=36854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=36854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}