{"id":276546,"date":"2020-11-25T01:19:09","date_gmt":"2020-11-25T06:19:09","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=276546"},"modified":"2020-11-25T01:19:09","modified_gmt":"2020-11-25T06:19:09","slug":"hootsuites-social-trends-report-helps-marketers-ride-the-lightning-bolt-of-social-into-2021","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2020\/11\/25\/hootsuites-social-trends-report-helps-marketers-ride-the-lightning-bolt-of-social-into-2021\/","title":{"rendered":"Hootsuite&#8217;s Social Trends Report Helps Marketers Ride the Lightning Bolt of Social Into 2021"},"content":{"rendered":"<figure id=\"attachment_276547\" aria-describedby=\"caption-attachment-276547\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2020\/11\/Hootsuites-Social-Trends-Report-Helps-Marketers-Ride-the-Lightning-Bolt-of-Social-Into-2021.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-276547\" src=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2020\/11\/Hootsuites-Social-Trends-Report-Helps-Marketers-Ride-the-Lightning-Bolt-of-Social-Into-2021.png\" alt=\"\" width=\"1500\" height=\"500\" srcset=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2020\/11\/Hootsuites-Social-Trends-Report-Helps-Marketers-Ride-the-Lightning-Bolt-of-Social-Into-2021.png 1500w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2020\/11\/Hootsuites-Social-Trends-Report-Helps-Marketers-Ride-the-Lightning-Bolt-of-Social-Into-2021-300x100.png 300w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2020\/11\/Hootsuites-Social-Trends-Report-Helps-Marketers-Ride-the-Lightning-Bolt-of-Social-Into-2021-768x256.png 768w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2020\/11\/Hootsuites-Social-Trends-Report-Helps-Marketers-Ride-the-Lightning-Bolt-of-Social-Into-2021-1024x341.png 1024w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a><figcaption id=\"caption-attachment-276547\" class=\"wp-caption-text\">Hootsuite\u2019s guide to navigating social in 2021 pairs salient findings with quick wins and industry examples. (File <a href=\"https:\/\/www.facebook.com\/hootsuite\/photos\/a.10150616902253821\/10152874097343821\">photo<\/a>: <a href=\"https:\/\/www.facebook.com\/hootsuite\">Hootsuite\/Facebook<\/a>)<\/figcaption><\/figure>\n<p><a href=\"https:\/\/hootsuite.com\/\">Hootsuite<\/a>\u00a0today launched its fifth annual\u00a0<a href=\"https:\/\/hootsuite.com\/research\/social-trends\">Social Trends Report<\/a>, shining a light on emerging trends in social media to help brands navigate the fast-changing consumer landscape in 2021. The new findings from Hootsuite reveal the shifts marketers must make as the world becomes more digital after a year that redefined social media\u2014with\u00a0<a href=\"https:\/\/hootsuite.com\/resources\/digital2020-q4-update\">4.1 billion<\/a>\u00a0people now using social worldwide.<\/p>\n<p>\u201cAs much as we all would like to forget 2020, it has reshaped the world of social and business. In a year marked by a global crisis, social unrest, and widespread mistrust, Hootsuite\u2019s Social Trends Report is an optimistic forward look into the future of social media,\u201d said Henk Campher, VP of Corporate Marketing at Hootsuite. \u201cEvery second of every day, 14 people create a new social media account\u2014and amidst physical distancing across the globe, the need for brands to pivot, adapt, and overhaul to keep up with complex consumer lifestyle shifts and expectations has only increased.\u201d<\/p>\n<p>Hootsuite\u2019s guide to navigating social in 2021 pairs salient findings with quick wins and industry examples. Based on a survey of\u00a0<b>11,189 marketers\u00a0<\/b>in Q3 2020, the report features insights from primary interviews with dozens of industry specialists, as well as published reports and data from Deloitte, Edelman, eMarketer, Forrester, GlobalWebIndex, The CMO Survey, and others.<\/p>\n<p>Although it can\u2019t predict the future entirely, the timely industry analysis discovered that:<\/p>\n<ul>\n<li><b><i>Customer acquisition is social marketers\u2019 top goal:<\/i><\/b><i>\u00a073% of all marketers ranked \u201cincreased acquisition of new customers\u201d as their top outcome for social in 2021, compared to only 46% last year, marking a 58% year-over-year increase.<\/i><\/li>\n<li><b><i>Instagram reigns:<\/i><\/b><i>\u00a0More than half of all businesses (60%) are planning to increase their Instagram budget. And though Instagram leads the charge in attracting marketing spend, almost half are planning to do the same for Facebook, YouTube, and LinkedIn.<\/i><\/li>\n<li><b><i>Social data builds confidence:<\/i><\/b><i>\u00a085% of organizations that integrate social data into other systems have confidence in their organization\u2019s ability to accurately quantify the ROI of social media.<\/i><\/li>\n<\/ul>\n<p><b>Here are five key trends that emerged from the report\u2019s data, with insights on the most effective ways to bring new customers through the door:<\/b><\/p>\n<ul>\n<li><b>The race to ROI: Social bridges the gap to a new customer experience<\/b><\/li>\n<\/ul>\n<p><i>Deliver short-term return on investment with targeted performance marketing tactics while building innovative digital experiences that win long-term loyalty by bringing discovery, connection, and fun back to the customer experience.<\/i><\/p>\n<ul>\n<li><b>Silence is golden: Brands find their place in the conversation<\/b><\/li>\n<\/ul>\n<p><i>Smart brands sit back and listen, then win with creative, original ways of fitting into the social conversation to break through the wall of indifference.<\/i><\/p>\n<ul>\n<li><b>Way more than OK: A generation overlooked by digital marketers booms on social<\/b><\/li>\n<\/ul>\n<p><i>By using smart segmentation and thoughtful representation, marketers who include baby boomers in their digital strategies can leapfrog those still stuck in stereotypes.<\/i><\/p>\n<ul>\n<li><b>Do I know you? Tying engagement data to identity gives advanced brands new momentum<\/b><\/li>\n<\/ul>\n<p><i>With renewed momentum and executive attention on social media\u2019s ability to retain critical connections with customers, now is the time to take steps\u2014big or small\u2014to bridge the gap between engagement and customer identity.<\/i><\/p>\n<ul>\n<li><b>The perils (and promise) of purpose: Bold brands start in the boardroom, not the front lines of social<\/b><\/li>\n<\/ul>\n<p><i>Instead of using social as a mouthpiece for empty promises, strong CMOs will use the intelligence gathered by social media teams in 2021 to help the organization adapt to new buyer beliefs, new ways of doing commerce, and the new path to growth.<\/i><\/p>\n<p>\u201cIn 2020, our customers did a phenomenal job of quickly adapting their digital strategies to include a more integrated and imaginative approach to social,\u201d said Campher. \u201cWith Social Trends, we hope to give them the confidence they need to navigate a dynamic new phase of global social growth in 2021.\u201d<\/p>\n<p>Get the full analysis, brand examples, and strategies for 2021 in the\u00a0<a href=\"https:\/\/hootsuite.com\/research\/social-trends\">full report<\/a>.<\/p>\n<h3>About Hootsuite<\/h3>\n<p>Hootsuite is the leader in social media management, trusted by more than 18 million customers and employees at more than 800 of the Fortune 1000. Hootsuite\u2019s unparalleled expertise, customer insights at scale and collaborative ecosystem empower organizations large and small to strategically grow their brand, business, and customer relationships with social. To learn more, visit\u00a0<a href=\"http:\/\/www.hootsuite.com\/\">www.hootsuite.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hootsuite\u00a0today launched its fifth annual\u00a0Social Trends Report, shining a light on emerging trends in social media to help brands navigate &hellip;<\/p>\n","protected":false},"author":33,"featured_media":276547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-276546","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","mauthors-hootsuite"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/276546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=276546"}],"version-history":[{"count":1,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/276546\/revisions"}],"predecessor-version":[{"id":276548,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/276546\/revisions\/276548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/276547"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=276546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=276546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=276546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}