{"id":262684,"date":"2020-07-23T20:36:45","date_gmt":"2020-07-24T00:36:45","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=262684"},"modified":"2020-07-23T20:36:45","modified_gmt":"2020-07-24T00:36:45","slug":"drive-tourism-gains-ground-in-ilocos-norte","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2020\/07\/23\/drive-tourism-gains-ground-in-ilocos-norte\/","title":{"rendered":"‘Drive tourism’ gains ground in Ilocos Norte"},"content":{"rendered":"
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FILE: Ilocos Norte Provincial Capitol (Photo by dodong flores\/Wikimedia Commons, CC BY 2.0<\/a>)<\/figcaption><\/figure>\n

LAOAG CITY<\/strong>\u00a0\u2013 Following the success of the maiden drive-in concert at the Laoag sand dunes more than a week ago, the Ilocos Norte Tourism Office (INTO) is bringing in a series of pop-up activities in the province\u2019s eco-tourism destinations amid the Covid-19 pandemic.<\/p>\n

To jumpstart local tourism recovery, INTO comes up with a socially distanced way of restoring its pandemic-hit industry with “hyperlocal” pop-up activities.<\/p>\n

\u201dHyperlocal” is a marketing strategy that targets the population in a specific community with the intention of “driving foot traffic to physical locations.\u201d<\/p>\n

On July 18, close to a hundred nature lovers joined a drive-in concert dubbed as “Ilocos Cordillera Drive Tour,” a scenic mountain drive at the Solsona-Apayao Road.<\/p>\n

The series of outdoor pop-up activities aim to promote the re-opening of local tourist destinations and help tourism stakeholders generate earnings.<\/p>\n

Among the protocols during the drive-in concert include the wearing of face mask, strategic queuing mechanism during the activity, and banning of alcoholic beverage consumption and communal dining.<\/p>\n

Ilocos Norte Governor Matthew Joseph Manotoc said there is no reason for alarm as “everything is under control”.<\/p>\n

For weeks, Ilocos Norte had recorded zero cases of Covid-19 as the first five cases in the province had recovered. Last Sunday, however, it was reported that there were four new persons positive for Covid-19 in the towns of Pagudpud, Vintar and Laoag City.<\/p>\n

In a press conference, Manotoc reassured residents that those who tested positive were in quarantine facilities and\u00a0their close contacts\u00a0had been\u00a0 traced and quarantined.<\/p>\n

Manotoc encouraged locals to enjoy the province\u2019s scenic landscape but observe health and safety precautions.<\/p>\n

The province’s Executive Order 78-20 states that the re-opening of public spaces such as parks, beaches, and resorts, among others, are allowed as long as it adheres to minimum health protocols and crowd control.\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

LAOAG CITY\u00a0\u2013 Following the success of the maiden drive-in concert at the Laoag sand dunes more than a week ago, …<\/p>\n","protected":false},"author":44,"featured_media":262685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,95,79],"tags":[],"class_list":["post-262684","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-news-ph","category-travel","mauthors-leilanie-adriano","mauthors-philippine-news-agency"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/262684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=262684"}],"version-history":[{"count":1,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/262684\/revisions"}],"predecessor-version":[{"id":262686,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/262684\/revisions\/262686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/262685"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=262684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=262684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=262684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}