{"id":246935,"date":"2020-03-03T22:24:16","date_gmt":"2020-03-04T03:24:16","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=246935"},"modified":"2020-03-04T17:44:33","modified_gmt":"2020-03-04T22:44:33","slug":"canadas-tourism-industry-braces-for-impact-of-new-coronavirus-on-travel","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2020\/03\/03\/canadas-tourism-industry-braces-for-impact-of-new-coronavirus-on-travel\/","title":{"rendered":"Canada’s tourism industry braces for impact of new coronavirus on travel"},"content":{"rendered":"
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Several airlines have restricted the number of flights to the country, and some people have had difficulties getting visas due to temporary closures at some application centres. (Pixabay photo)<\/figcaption><\/figure>\n

OTTAWA \u2014 Canada’s tourism industry is bracing for the impact of the novel coronavirus on the number of foreign visitors this summer travel season.<\/p>\n

Some people in the industry are already seeing a change in the number of people coming from overseas, particularly from China \u2014 the second-largest long-haul market for Canada-bound tourists and where the outbreak began.<\/p>\n

\u201cBookings are down from China by about 70 per cent between March and October, so that’s obviously quite considerable,\u201d said Maya Lange, the vice-president of global marketing with Destination BC, a Crown corporation focused on attracting visitors to the province.<\/p>\n

Several airlines have restricted the number of flights to the country, and some people have had difficulties getting visas due to temporary closures at some application centres.<\/p>\n

Several Canadian tourism marketing agencies have pulled all their ad money from China and are using it to double down on efforts to attract people from other markets like the United States and United Kingdom.<\/p>\n

According to Statistics Canada, there were 571,000 tourist arrivals from China in 2019.<\/p>\n

\u201cIn the past, in any one of our markets, when exceptional circumstances have occurred, we have taken similar actions to ensure our tourism marketing efforts are impactful,\u201d said Tess Messmer, a spokeswoman for Destination Canada, a Crown corporation focused on marketing Canada abroad.<\/p>\n

The corporation said China remains an important market and it will still work with online travel agencies and travel media there.<\/p>\n

Tourism Ottawa has also pulled its ad dollars out of China, but said it hopes to maintain a relationship with Chinese tour providers and other contacts.<\/p>\n

\u201cWe know that this will end at some point and we want to continue the relationship, we don’t want to abandon the gains that we’ve made in any markets,\u201d said spokeswoman Jantine Van Kregten.<\/p>\n

Meanwhile the virus has spread from China to more than 70 countries, and the situation continues to change by the day.<\/p>\n

Chinese travellers, while heavily sought after by the Canadian tourism industry, still make up a relatively small portion of Canada’s annual visitors, Lange said.<\/p>\n

She is expected to give a presentation to members of British Columbia’s tourism industry Wednesday, with a focus on what to expect if the coronavirus continues to spread globally.<\/p>\n

She said during the SARS outbreak in 2003, tourists from within Canada and the U.S. still vacationed.<\/p>\n

\u201cSo we do think those markets will continue to travel, obviously if Canada continues as a safe destination,\u201d she said.<\/p>\n

Canada is still considered a safe place to visit, with a low risk of transmission of the virus.<\/p>\n

So far, 30 cases of the virus have been confirmed domestically, with 20 in Ontario, nine in B.C. and one case in Quebec. All of them have been linked to people who have recently returned from abroad and their close contacts.<\/p>\n

Health Minister Patty Hajdu said the federal government is preparing for a large influx of international travellers during the upcoming tourist season, but was not specific about those plans.<\/p>\n

As for festivals and other large events, federal and provincial health authorities in Ontario and British Columbia have so far not issued special instructions about large gatherings like events and festivals, calling it \u201cbusiness as usual.\u201d<\/p>\n

\u201cIf there’s a need to change that, it will be a conversation with the federal government, provincial government, and something we’ll look at locally based on the risk of the infection and the benefits of maintaining societal functioning,\u201d said Dr. Vera Etches, Ottawa’s top local public health official.<\/p>\n

Still, health authorities warn the situation in Canada and abroad has been changing rapidly and everyone needs to be ready to adjust.<\/p>\n

\u201cFor event planners, I would say you need to do a risk assessment on an ongoing basis,\u201d Bonnie Henry, the B.C. health officer.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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