{"id":238994,"date":"2019-12-02T18:36:32","date_gmt":"2019-12-02T23:36:32","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=238994"},"modified":"2019-12-02T18:36:32","modified_gmt":"2019-12-02T23:36:32","slug":"dot-taps-intl-media-for-ph-promotion","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2019\/12\/02\/dot-taps-intl-media-for-ph-promotion\/","title":{"rendered":"DOT taps int\u2019l media for PH promotion"},"content":{"rendered":"<figure id=\"attachment_198399\" aria-describedby=\"caption-attachment-198399\" style=\"width: 640px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2019\/01\/airport-2373727_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-198399\" src=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2019\/01\/airport-2373727_640.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2019\/01\/airport-2373727_640.jpg 640w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2019\/01\/airport-2373727_640-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-198399\" class=\"wp-caption-text\">The DOT has placed advertisements showcasing different tourist attractions in media, such as the Discovery Channel, Fox, CNN, among others. (Pixabay Photo)<\/figcaption><\/figure>\n<p><strong>MANILA<\/strong>\u00a0&#8212; The Department of Tourism (DOT) has partnered with international media to showcase the Philippines and boost tourist arrivals from different parts of the world.<\/p>\n<p>The DOT has placed advertisements showcasing different tourist attractions in media, such as the Discovery Channel, Fox, CNN, among others.<\/p>\n<p>\u201cPromotion is non-stop but we change the material every two months. Aside from (commercial) spots, there are additional values such as articles, episode roadshows like Discovery with their organic shows, the ones they develop under their brand, promoting the Philippines in depth in its agriculture and sustainable tourism, which is more educational,\u201d DOT Assistant Secretary for Branding and Marketing Communications Howard Lance Uyking said in an interview Monday.<\/p>\n<p>Uyking said the promotion of these media entities extends to their website and social media.<\/p>\n<p>DOT also eyes placing spots in kid\u2019s channels like Nickelodeon, Cartoon Network, among others, he said.<\/p>\n<p>\u201cWe are also exploring placement in kid\u2019s channels as we are trying to promote the Philippines as a family destination,\u201d he added.<\/p>\n<p>For this season, he said, they are aiming for Western countries in the tourism advertisements.<\/p>\n<p>\u201cThis winter season, we targeted the Western countries as they will be able to appreciate our sun (weather) and beaches,\u201d Uyking said.<\/p>\n<p>The DOT has already recorded some 6.16 million tourist arrivals from January to September this year as against its 8.2 million target tourist arrivals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA\u00a0&#8212; The Department of Tourism (DOT) has partnered with international media to showcase the Philippines and boost tourist arrivals from &hellip;<\/p>\n","protected":false},"author":44,"featured_media":198399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-238994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-travel","mauthors-hilda-austria","mauthors-philippine-news-agency"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/238994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=238994"}],"version-history":[{"count":1,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/238994\/revisions"}],"predecessor-version":[{"id":238995,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/238994\/revisions\/238995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/198399"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=238994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=238994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=238994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}