{"id":234868,"date":"2019-10-17T03:10:45","date_gmt":"2019-10-17T07:10:45","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=234868"},"modified":"2019-10-17T03:10:45","modified_gmt":"2019-10-17T07:10:45","slug":"ladies-and-gentlemen-a-phrase-of-the-past-on-board-some-canadian-airlines","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2019\/10\/17\/ladies-and-gentlemen-a-phrase-of-the-past-on-board-some-canadian-airlines\/","title":{"rendered":"‘Ladies and gentlemen’ a phrase of the past on board some Canadian airlines"},"content":{"rendered":"
\"\"<\/a>
\u201cIt’s like when we talk about LGBT, and now it is LGBTQ2S+…the acronym is very long now. You will always forget someone. Is it necessary to do that?\u201d Montreuil asked. (File Photo:
🇨🇭 Claudio Schwarz | @purzlbaum\/Unsplash)<\/figcaption><\/figure>\n

TORONTO — Several Canadian airlines have scrubbed the phrase \u201cladies and gentlemen\u201d from their in-flight announcements — or are considering the change — replacing the gendered language with non-binary terminology as part of a broader shift toward corporate inclusivity.<\/p>\n

Air Transat said in an email it has stopped using the salutation as well as its French equivalent, \u201cMesdames et messieurs.\u201d Air Canada says it will do likewise, amending its on-board announcements \u201cto modernize them and remove specific references to gender.\u201d Porter Airlines jettisoned \u201cladies and gentlemen\u201d in 2018.<\/p>\n

WestJet Airlines Ltd. and Sunwing Airlines Inc. still include the time-worn phrase in their in-flight announcements, but say they are mulling an edit.<\/p>\n

\u201cAs our current announcements refer to guests as ladies and gentlemen, we are taking this time to evaluate announcement updates for future inclusion,\u201d said WestJet spokeswoman Morgan Bell in an email.<\/p>\n

\u201cWe embrace all cultural, religious, racial, ability, gender, age, and sexual orientation dispositions,\u201d wrote a Sunwing spokeswoman, saying the airline has received no negative feedback on the greeting. \u201cHowever, we will certainly take this into account when we are re-evaluating our procedures in the future.\u201d<\/p>\n

In February, major U.S. airlines said they would change their ticketing process so that passengers can identify themselves along non-binary lines, representing a victory for advocates of transgender recognition.<\/p>\n

United Airlines announced in March that it would become the first American carrier to offer non-binary gender options across its booking channels, allowing customers to go by the honorific, \u201cMx.,\u201d and identify themselves as male (M), female (F), undisclosed (U) or unspecified (X), so long as it corresponds to their passport or I.D.<\/p>\n

American Airlines, Delta, British Airways and Air New Zealand have all pledged to provide similar options.<\/p>\n

Canadian officials followed their U.S. counterparts in June, permitting travellers to choose gender designations outside the traditional \u201cmale\u201d and \u201cfemale\u201d categories on their passports and federal identification documents by opting for an X rather than M or F.<\/p>\n

York University linguistics professor Sheila Embleton called the changes \u201ca logical step\u201d in the march toward equity and inclusion.<\/p>\n

\u201cI think it’s all just part of wanting people to feel more welcome,\u201d she said.<\/p>\n

Embleton said a quick cost-benefit analysis could show little downside to the change in terms. \u201cIt’s not like I’m going to get on the plane and say, ‘Hey, they used to call us ladies and gentlemen. What’s this newfangled, `Hello, everyone?\u201d’<\/p>\n

The phrase may also carry outdated connotations of formality and, with the word \u201cladies,\u201d subordination, she added.<\/p>\n

\u201cIt sounds a bit old-fashioned, almost…I can remember lots of times in the past when a speech would begin with that. But now, pretty seldom.\u201d<\/p>\n

Some observers warned of \u201cwoke-washing\u201d — superficially adopting the latest progressive attitude as part of a corporate marketing strategy.<\/p>\n

\u201cThere’s always that fear that there’s actually not systemic changes, there’s just these surface changes. But I think the surface changes are the start to something else. Or at least that’s the hope,\u201d said Julia Sinclair-Palm, an assistant professor at Carleton University’s Institute of Interdisciplinary Studies.<\/p>\n

\u201cIt’s a move towards recognizing gender diversity, but there’s still a lot of work to be done,\u201d she said.<\/p>\n

Not everyone is impressed. Helene Montreuil, a lawyer and trans advocate based in Quebec City, said the drive to embrace a myriad of identities may \u201cgo overly far.\u201d<\/p>\n

\u201cIt’s like when we talk about LGBT, and now it is LGBTQ2S+…the acronym is very long now. You will always forget someone. Is it necessary to do that?\u201d Montreuil asked.<\/p>\n

\u201cIn my case, I changed from male to female. I don’t care if they call me ‘everyone.’ But I prefer to be called ‘lady’ or ‘Ms.’ than ‘everyone.\u201d’<\/p>\n

Complications could also arise on foreign turf. \u201cFor example in Saudi Arabia, arriving with a passport with an X inside, I don’t know how they will treat me. That’s a problem,\u201d she said.<\/p>\n

This report by The Canadian Press was first published Oct. 16, 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

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