{"id":217290,"date":"2019-06-03T21:41:29","date_gmt":"2019-06-04T01:41:29","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=217290"},"modified":"2019-06-03T21:41:29","modified_gmt":"2019-06-04T01:41:29","slug":"beer-insiders-fuelling-online-criticism-of-tory-government-tweets-fedeli","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2019\/06\/03\/beer-insiders-fuelling-online-criticism-of-tory-government-tweets-fedeli\/","title":{"rendered":"‘Beer insiders’ fuelling online criticism of Tory government tweets: Fedeli"},"content":{"rendered":"
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Fedeli said the multinationals that own The Beer Store are not acting in the best interests of the people of the province and that is why the government needs to act. (File Photo<\/a>: The Beer Store\/Facebook<\/a>)<\/figcaption><\/figure>\n

TORONTO \u2014 Beer \u201cinsiders\u201d are fuelling online mockery of a social media blitz promoting the government’s bid to expand alcohol availability to corner stores, Ontario’s finance minister said Monday.<\/p>\n

Vic Fedeli said the brewers who own The Beer Store are fighting to hang onto a near monopoly afforded them under a 10-year agreement with the previous Liberal government.<\/p>\n

The Progressive Conservatives have introduced legislation to scrap that deal \u2014 which could pass as soon as Thursday \u2014 and launched a social media campaign over the weekend.<\/p>\n

\u201cIf there was any commentary on Twitter, it would have been from the beer insiders who will do anything and say anything to stop this contract from being opened,\u201d Fedeli said.<\/p>\n

Tory politicians, including Premier Doug Ford, posted similar messages promoting the legislation to rip up the contract with the brewers \u2014 Molson, Labatt and Sleeman, who are all foreign owned.<\/p>\n

Fedeli said the multinationals that own The Beer Store are not acting in the best interests of the people of the province and that is why the government needs to act.<\/p>\n

\u201cWhy is The Beer Store fighting so hard against the government putting more of their product in more stores?\u201d he said. \u201cIt’s because they were given a sweetheart deal and they put profits ahead of people.\u201d<\/p>\n

Ford has repeatedly indicated he plans to broaden the sale of beer and wine to corner stores, saying the current system is a bad deal for consumers and businesses.<\/p>\n

Scrapping the deal could trigger steep financial penalties but the government’s legislation contains provisions to nullify any such costs. The Beer Store, however, warns it will fight the legislation in court.<\/p>\n

Company spokesman Bill Walker said the company was not behind the response to the government’s social media campaign, which drew reaction from a mix of celebrities, doctors, educators, business leaders and politicians.<\/p>\n

\u201cThe sheer volume of responses to MPPs and the fact that there were people who generally aren’t sided with The Beer Store coming out against the government is enough to show the effort was organic and unprompted,\u201d Walker said.<\/p>\n

One Twitter user slammed Fedeli’s comments saying she wasn’t a Beer Store insider.<\/p>\n

\u201cI’m a parent who lost a child to a flu outbreak. I grew up near Walkerton. My kids go to public school. I’m appalled by your government’s wastefulness while gutting health care and education.\u201d<\/p>\n

Another Twitter user criticized the strategy behind the tweets.<\/p>\n

\u201cI’ve never, in decades of working in communications, seen a campaign #fail as bad as ?fordnation ?OntarioPCParty & the staged convenience store schtick,\u201d he wrote.<\/p>\n

On Monday, Green party Leader Mike Schreiner attributed the negative reaction to Ontarians concerned about the costs of breaking the deal.<\/p>\n

\u201cThe people of Ontario have spoken and said we want you to have priorities like health care, education, the climate crisis,\u201d Schreiner said. \u201cI guess, according to the premier, we have a beer crisis in Ontario.\u201d<\/p>\n

NDP Leader Andrea Horwath said people are questioning the direction of the Tory government.<\/p>\n

\u201cIt’s pretty clear they fell pretty flat with Ontarians whose priorities are about ending our hallway medicine problems and making sure our kids get the education that they need and deserve,\u201d she said.<\/p>\n

This isn’t the first co-ordinated social media campaign launched by the Tory government to face online mockery. Earlier this year, a series of similar messages posted by government politicians at gas pumps complaining of higher fuel prices due to the federal carbon tax came under fire.<\/p>\n

Late Monday afternoon as legislators debated the legislation to break The Beer Store contract, NDP House Leader Gilles Bisson compared the government’s communications strategy on the issue to the methods of Nazi propagandist Joseph Goebbels.<\/p>\n

The veteran NDP legislator apologized for his \u201cinsensitive and inappropriate\u201d remarks a short time later.<\/p>\n

\u201cI regret any offense my flippant comment may have caused to the community of survivors from the dark history of the Second World War,\u201d he said in a statement.<\/p>\n

But Bisson’s reference to Goebbels isn’t the first time the Nazi propaganda minister has been mentioned during this session at Ontario’s legislature.<\/p>\n

Debate records show that late last year Progressive Conservative politician Daryl Kramp compared the previous Liberal government’s communications strategy on the Green Energy Act to those used by Goebbels.<\/p>\n

Kramp’s remarks were not discovered until Monday and he expressed regret in a statement posted online.<\/p>\n

\u201cApparently I used the name Goebel in passing reference during a parliamentary comment,\u201d he wrote on social media. \u201cI regret any negative impression it may have had.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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