{"id":21030,"date":"2014-08-06T18:26:00","date_gmt":"2014-08-06T10:26:00","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=21030"},"modified":"2014-08-08T18:36:30","modified_gmt":"2014-08-08T10:36:30","slug":"more-fun-ad-on-cebu-featured-in-new-york-based-travel-intelligence-website","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2014\/08\/06\/more-fun-ad-on-cebu-featured-in-new-york-based-travel-intelligence-website\/","title":{"rendered":"\u2018More Fun\u2019 ad on Cebu featured in New York-based travel intelligence website"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/jmCwWbAWyZ8\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>MANILA &#8212; The Department of Tourism\u2019s (DOT) \u201cIt\u2019s More Fun in the Philippines\u201d ad on Cebu has been featured in New-York based travel intelligence website, Skift.<\/p>\n<p>The More Fun ad on Cebu was listed among the best travel ads for the first week of August.<\/p>\n<p>Aside from the More Fun ad on Cebu, other ads featured on the Skift website were global brands, one on New Zealand and another on Hilton Hotels and Resorts.<\/p>\n<p>Skift described the three ads, including the DOT\u2019s as \u201cgreat examples\u201d of the marketing approach that could communicate with potential visitors through inspirational messages than facts and figures.<\/p>\n<p>In the 30 second DOT TV commercial (TVC) on Cebu, a diver, while underwater, was shown watching a school of fish form into a huge disco ball before his eyes.<\/p>\n<p>The end of the DOT indicated the phrase \u201cCebu: World famous dive sites and sounds,\u201d which speaks for itself, with the province being home of the country\u2019s finest guitars and among the best singers.<\/p>\n<p>\u201cPhilippines Tourism promotes one of its most popular island destinations, Cebu, by highlighting its most distinctive features: its underwater adventures and local music scene,\u201d Skift noted.<\/p>\n<p>\u201cThe ad blends the two attractions well relays a sense of adventure and relaxation at the same,\u201d it further said.<\/p>\n<p>To date, the Cebu TVC has acquired over 12,500 views on Youtube and has been shared, liked, retweeted and favorited multiple times in other social media sites like Facebook and Twitter.<\/p>\n<p><em>Video courtesy of the <a href=\"https:\/\/www.youtube.com\/watch?v=jmCwWbAWyZ8\">Department of Tourism<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MANILA &#8212; The Department of Tourism\u2019s (DOT) \u201cIt\u2019s More Fun in the Philippines\u201d ad on Cebu has been featured in &hellip;<\/p>\n","protected":false},"author":44,"featured_media":21187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1482,79,15],"tags":[489,7212,1759,336],"class_list":["post-21030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-breaking","category-travel","category-videos","tag-cebu","tag-its-more-fun-in-the-philippines","tag-new-york","tag-tourism","mauthors-philippines-news-agency"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/21030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=21030"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/21030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/21187"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=21030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=21030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=21030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}