![\"\"](\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2019\/03\/apple.png\")
The company also laid out the details of its news\nsubscription service, Apple News Plus, and a new credit card.<\/p>\n\n\n\n
The news service costs $10 a month and includes roughly 300\nmagazines and a handful of major newspapers, including The Wall Street Journal\nand the Los Angeles Times. Missing from the announcement were other major\nnewspaper publishers, who have reportedly been wary of Apple’s terms. Apple\nsays advertisers won’t track readers inside the app. That distinguishes it from\nFacebook and Google, the other major online news hubs.<\/p>\n\n\n\n
The company also said it is launching a MasterCard credit\ncard called Apple Card. It will integrate Apple Maps to show users where they\nspend money, but at the same time, Apple says it won’t know where you spend or\nwhere.<\/p>\n\n\n\n
It won’t have any late fees or annual fees and offer 2 per\ncent cash back. Other cards also offer cash-back rewards.<\/p>\n\n\n\n
But the biggest splash was its video service. Apple also\nnoted Monday that its Apple TV app brings together different streaming services\nand traditional cable subscriptions.<\/p>\n\n\n\n
Netflix, which didn’t show up during Apple’s presentation,\nturned \u201cbinge watching\u201d into a worldwide phenomenon several years ago. Apple’s\nnew video service is expected to have original TV shows and movies that\nreportedly cost it more than $1 billion \u2014 far less than Netflix and HBO spend\nevery year.<\/p>\n\n\n\n
Making must-have TV shows and movies that are watchable on\nany device has turned Netflix into a force in both Silicon Valley and\nHollywood.<\/p>\n\n\n\n
But Apple remained focused on making on gadgets: iPhones,\niPads, computers and its Apple TV streaming box for TVs. Apple co-founder Steve\nJobs began toying with the idea of building a powerful TV business, but he\ncouldn’t pull it off before his death in 2011. It has taken his successor, CEO\nTim Cook, nearly eight years to draw up the script that the company will now\ntry to execute.<\/p>\n\n\n\n
\u201cApple is very late to this game,\u201d eMarketer analyst Paul\nVerna said. \u201cNetflix has become the gold standard in how to create and\ndistribute content, using all the data they have about their viewers.\u201d<\/p>\n\n\n\n
Netflix’s prowess has attracted 139 million subscribers\nworldwide. But Apple will have several other deep-pocketed competitors fighting\nfor consumers’ dollars. Amazon has also become a formidable force in video\nstreaming. Walt Disney Co. is launching its own service this year, armed with\nan imposing library that became more formidable with its purchase of 21st\nCentury Fox’s films and TV series. AT&T is debuting another streaming\nservice built around HBO.<\/p>\n\n\n\n
Apple has plenty of money to spend, though, with about $245\nbillion in cash and marketable securities. It must prove itself attractive to\nHollywood even without a track record for supporting high-quality programming\nand then ensuring it gets widely seen.<\/p>\n\n\n\n
As part of its efforts to make quick connections, Apple\nhired two longtime Sony television executives, Jamie Erlicht and Zack Van\nAmburg, in 2017. They have signed up stars such as Steven Spielberg, Ron Howard\nand Sofia Coppola, who spoke during a video Monday.<\/p>\n\n\n\n
\u2014\u2014\u2014<\/p>\n\n\n\n
Arbel reported from New York.<\/p>\n","protected":false},"excerpt":{"rendered":"
CUPERTINO, Calif. \u2014 Apple announced a new streaming service, Apple TV Plus, which will house its original shows and movies …<\/p>\n","protected":false},"author":44,"featured_media":206885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-206884","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","mauthors-michael-liedtke","mauthors-tali-arbel","mauthors-the-associated-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/206884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=206884"}],"version-history":[{"count":1,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/206884\/revisions"}],"predecessor-version":[{"id":206890,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/206884\/revisions\/206890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/206885"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=206884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=206884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=206884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}