{"id":203403,"date":"2019-02-22T02:51:23","date_gmt":"2019-02-22T07:51:23","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=203403"},"modified":"2019-02-22T02:51:23","modified_gmt":"2019-02-22T07:51:23","slug":"nestle-att-pull-youtube-ads-over-pedophile-concerns","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2019\/02\/22\/nestle-att-pull-youtube-ads-over-pedophile-concerns\/","title":{"rendered":"Nestle, AT&T pull YouTube ads over pedophile concerns"},"content":{"rendered":"
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Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on videos of children. (File Photo<\/a>: Esther Vargas\/Flickr<\/a>, CC BY-SA 2.0<\/a>)<\/figcaption><\/figure>\n

SAN FRANCISCO \u2014 Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on videos of children.<\/p>\n

A video from a popular YouTuber and a report from Wired showed that pedophiles have made unseemly comments on innocuous videos of kids. The comments reportedly included timestamps that showed where kids innocently bared body parts.<\/p>\n

YouTube says it disabled comments on tens of millions of videos and deleted offending accounts and channels.<\/p>\n

Nestle and Fortnite maker Epic Games say they paused ads on YouTube while the company works on the issue. AT&T says it has removed ads until YouTube can “protect our brand from offensive content of any kind.”<\/p>\n

YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017. Since then YouTube has made efforts to be more transparent about how it deals with offensive comments and videos on its site.<\/p>\n

But the latest flap shows how much of an ongoing problem offensive content continues to be, said eMarketer video analyst Paul Verna.<\/p>\n

“When you think about the scope of that platform and what they’re up against, it is really like a game of whack-a-mole to try to prevent these problems from happening,” he said.<\/p>\n

Still, because of the powerful advertising reach of YouTube’s parent Google, brands are unlikely to stay away from YouTube for long, he said.<\/p>\n

Digital ad spending in the U.S. is expected to grow 19 per cent in 2019 to $129.34 billion this year, or 54 per cent of estimated total U.S. ad spending, according to eMarketer, with Google and Facebook accounting for nearly 60 per cent of that total.<\/p>\n

“At the end of the day, there’s a duopoly out there of Google and Facebook,” for digital advertising, he said. “Any brand that doesn’t play the game with either is potentially leaving a big marketing opportunity on the table.”<\/p>\n","protected":false},"excerpt":{"rendered":"

SAN FRANCISCO \u2014 Several companies, including AT&T and Nestle, are pulling advertisements from YouTube over concerns about inappropriate comments on …<\/p>\n","protected":false},"author":44,"featured_media":203404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-203403","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","mauthors-rachel-lerman","mauthors-mae-anderson","mauthors-the-associated-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/203403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=203403"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/203403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/203404"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=203403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=203403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=203403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}