{"id":176009,"date":"2018-08-10T02:47:32","date_gmt":"2018-08-10T06:47:32","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=176009"},"modified":"2018-08-10T02:47:32","modified_gmt":"2018-08-10T06:47:32","slug":"spa-beauty-industry-campaign-hopes-fill-30000-jobs","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2018\/08\/10\/spa-beauty-industry-campaign-hopes-fill-30000-jobs\/","title":{"rendered":"Spa and beauty industry campaign hopes to fill 30,000 jobs"},"content":{"rendered":"
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“People are seeing spas as a place to go for healing.\u201d (Photo<\/a> by smalljude\/Flickr<\/a>, CC BY 2.0<\/a>)<\/figcaption><\/figure>\n

NEW YORK \u2014 The spa and\u00a0beauty\u00a0industry is growing so fast that 30,000 jobs are going unfilled. A \u201cGet Your Dream Job\u201d campaign is aiming to change that.<\/p>\n

Lynnelle Lynch is president of\u00a0Beauty\u00a0Changes Lives, a foundation committed to \u201celevating the perception of careers in\u00a0beauty\u00a0and wellness and make it a first choice,\u201d she said. The foundation provides scholarships from $1,000 to $15,000, and spas and salons across the country are helping to get out the message.<\/p>\n

The campaign was a focus of the annual International Spa Association show held Tuesday in New York to showcase trends, treatments and new spas.<\/p>\n

Spas are now a $17.5 billion industry in the United States, up 4 per cent in a year, according to iSPA statistics, with 187 million visits to spas in nearly 22,000 locations, and more than 370,000 employees, about half of them full-time.<\/p>\n

\u201cWe’re opening our fifth Kohler Water Spa in Chicago next year as a result of how hot the industry is right now,\u201d said Garrett Mersberger, director of wellness and Kohler Water Spas at Kohler, a Wisconsin-based company.<\/p>\n

Mersberger is also chairman of the iSPA board, and noted that the industry’s record-breaking boom includes \u201cspa visits at an all-time high,\u201d along with record average revenue of nearly $94 per customer visit.<\/p>\n

Lynch emphasized that the industry welcomes workers in every stage of life, from students just out of high school to older workers looking for new opportunities, to those returning to the workforce after raising kids \u2014 along with military spouses looking for skills they can take with them if they move.<\/p>\n

But Lynch feels the industry does not always get the respect it deserves. She even encourages parents to get kids considering careers in the industry if college isn’t the right fit.<\/p>\n

\u201cIf they’re creative, if they love wellness, if they love\u00a0beauty, why not allow them to take an alternative path?\u201d she said. \u201cThe skills are portable. And it’s short term \u2014 five months to a year \u2014 to get this training.\u201d Jobs include estheticians who provide facial skin care and body treatments, and cosmetologists who do hair styling, makeup and nails. Lynch pointed out that celebrities often owe their looks to \u201cpeople behind the scenes,\u201d and that\u00a0beauty\u00a0school is a good steppingstone for entrepreneurial-minded professionals to launch products or open salons.<\/p>\n

As an example of a behind-the-scenes profession that’s booming, an eyelash artist from Borboleta, the largest educator of lash artists in the world, was at the spa show to demonstrate the application of lash extensions. Borboleta trains nearly 3,000 lash artists annually in\u00a0beauty\u00a0schools across North America and Brazil.<\/p>\n

\u201cConsumers will pay $200 to $500 for a lash service, with $75 to $200 for a fill (lash maintenance) every two to three weeks,\u201d said Kainoa Clark, vice-president of marketing for Borboleta. \u201cWe’re one of the fastest-growing segments within the\u00a0beauty\u00a0industry and it’s still in its infancy.\u201d<\/p>\n

Other spa show participants included:<\/p>\n

\u2014Hippocrates Health Institute, West Palm Beach, Florida, demonstrating \u201cvibrational sound therapy\u201d with the resonating sounds of a didgeridoo, the long wooden Australian aboriginal wind instrument, blown on the skin.<\/p>\n

\u2014Yo1 Luxury Nature Cure, a new $300 million property with 131 guest rooms that opened in June on the grounds of the defunct Kutsher’s Resort in Monticello, New York, in the Catskills. Programs and services include yoga and aryuvedic massage.<\/p>\n

\u2014Hilton Hotels, launching a \u201c5 feet to fitness\u201d program with fitness equipment installed in standard king rooms. So far the program is in 12 hotels in San Francisco, Dallas, Atlanta and Chicago, among other cities, with more in the pipeline.<\/p>\n

\u2014Elements Massage, with 250 franchise locations, offering a new aroma ritual treatment that combines aromatherapy, essential oils and a light-touch massage.<\/p>\n

\u2014Aspira the Spa in Elkhart Lake, Wisconsin, showcasing organic food from its gardens. Aspira champions healthy eating as a foundation of wellness and grows 5 to 6 tons of food annually. A tasting menu at the spa show included chia seed pudding, lavender cookies, heirloom tomato salad and beet quinoa.<\/p>\n

\u2014Glen Ivy Hot Springs, Corona, California, demonstrating a \u201ctranquility pro sleep ritual\u201d to \u201crebalance the senses.\u201d For sound, participants listen to music through headphones with bass notes that mirror the resting heartbeat. For scent, there’s an oil and spray that smells like sweet orange and damask rose. And for a relaxing touch, a special brush is applied to the skin.<\/p>\n

But spas are \u201cnot just a place to relax,\u201d Mersberger said. \u201cPeople are seeing spas as a place to go for healing.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK \u2014 The spa and\u00a0beauty\u00a0industry is growing so fast that 30,000 jobs are going unfilled. A \u201cGet Your Dream …<\/p>\n","protected":false},"author":44,"featured_media":176013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-176009","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","mauthors-beth-j-harpaz","mauthors-the-associated-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/176009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=176009"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/176009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/176013"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=176009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=176009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=176009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}