{"id":1518,"date":"2014-02-06T06:45:50","date_gmt":"2014-02-06T14:45:50","guid":{"rendered":"http:\/\/66.147.244.209\/~canadiu3\/?p=1518"},"modified":"2014-02-06T07:04:42","modified_gmt":"2014-02-06T15:04:42","slug":"spanish-fashion-brand-delpozo-back-for-third-ny-fashion-week","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2014\/02\/06\/spanish-fashion-brand-delpozo-back-for-third-ny-fashion-week\/","title":{"rendered":"Spanish fashion brand DelPozo back for third NY Fashion Week"},"content":{"rendered":"
\"Photo<\/a>
Photo from missmoss.co.za<\/figcaption><\/figure>\n

NEW YORK\u2014Luxury fashion can sometimes look like a fast-food business, Josep Font says, with items that are mass-produced and mediocre quality despite high prices.<\/p>\n

The creative director of the Spanish fashion brand DelPozo works hard to avoid that: He takes pride in his attention to couture-level detail, delicate embroidery, craftsmanship, and in distancing himself from what he calls the made-in-China luxury brands found in cities around the world.<\/p>\n

\u201cWhen you talk about luxury you can think about many brands. The world is changing; the world is looking for another kind of luxury. A non-logo luxury, a luxury of things well done, with quality textiles,\u201d Font, 46, told The Associated Press.<\/p>\n

Many have already noticed. When DelPozo showed collections at its first New York Fashion Week last year in February and September, it attracted an A-list crowd, which is unusual for a first-timer. Kiernan Shipka, who plays young Sally on \u201cMad Men,\u201d wore a DelPozo design to the 2013 Emmys and landed on several best-dressed lists. And Sarah Jessica Parker posed in a DelPozo floral dress for February\u2019s InStyle magazine.<\/p>\n

Now Font is back for his third New York Fashion Week, gearing up to show his autumn-winter 2014 collection. Inspired by Italian cubist painter Duilio Barnabe and the futuristic novel \u201cLogan\u2019s Run,\u201d the collection will include floral embellishments made of crinoline. Geometric shapes will play an important role, along with light blue, brown and beige colours, and wool and organza fabric.<\/p>\n

Font took over the brand after its founder, Spanish designer Jesus del Pozo, died in 2011. \u201cThey called me because they knew I could get close to del Pozo*s essence. I knew his legacy, his work, very well,\u201d said Font, who presented his first DelPozo collection at El Capricho Park in Madrid in August 2012.<\/p>\n

But while Font follows del Pozo\u2019s philosophy of using traditional dress forms for his designs, he also says he has \u201capplied new forms, new colours, new volume.\u201d<\/p>\n

\u201cWe are talking about fashion,\u201d he added. \u201cOne has to be very open and has to evolve.\u201d<\/p>\n

Font\u2019s look is modern and extravagant, playing with volume and architectural shapes. Raffia jackets with inserted braiding, pants with pleats in relief, silk tops with bias-cut sleeves and strapless dresses with floral prints are elements of his collections.<\/p>\n

DelPozo has a store in Madrid and recently opened another in Miami. His designs are sold in 17 cities, including Hong Kong and Dubai.<\/p>\n

Font was born near Barcelona and studied architecture and fashion. He created a fashion brand that bears his name but had to leave it in 2009, after a legal battle. The designer took a break then, relaxing in the Ampurdan region of Catalonia and travelling afterward to China, where he designed bridal and party collections.<\/p>\n

Now he is back in full swing, designing shoes and bridal gowns for DelPozo too. Every day, he says, represents a new challenge.<\/p>\n

\u201cThe day I don\u2019t learn something new I will get bored and I will leave,\u201d he says.<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK\u2014Luxury fashion can sometimes look like a fast-food business, Josep Font says, with items that are mass-produced and mediocre …<\/p>\n","protected":false},"author":44,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fashion-and-beauty","mauthors-claudia-torrens","mauthors-the-associated-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/1543"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}