{"id":139508,"date":"2017-12-15T04:48:18","date_gmt":"2017-12-15T09:48:18","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=139508"},"modified":"2017-12-15T04:48:18","modified_gmt":"2017-12-15T09:48:18","slug":"kellogg-to-millennials-eat-cereal-and-chill-at-new-store","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2017\/12\/15\/kellogg-to-millennials-eat-cereal-and-chill-at-new-store\/","title":{"rendered":"Kellogg to millennials: Eat cereal and chill at new store"},"content":{"rendered":"
\"Kellogg<\/a>
Kellogg opened a new store in New York on Thursday that it hopes will become a hangout spot for millennials willing to buy cereal by the bowl and then lounge around on a bean bag chair. (Photo<\/a>: Kellogg’s\/Facebook<\/a>)<\/figcaption><\/figure>\n

NEW YORK \u2014 Kellogg opened a new store in New York on Thursday that it hopes will become a hangout spot for millennials willing to buy cereal by the bowl and then lounge around on a bean bag chair.<\/p>\n

Cereal sales have been soft, and Kellogg Co. has tried to reach out to those in their 20s and 30s before, such as in ads pitching cereal as a late-night snack. The new store is filled with stuff it thinks millennials like: There’s a vending machine that dispenses cans of La Croix sparkling water. And a few feet away is a well-lit shelf where customers can place their bowls of cereal, add props such as vintage Kellogg trays and take pictures to post on Instagram.<\/p>\n

Visitors of Kellogg’s NYC Cafe pay up to $7.50 for a bowl of Froot Loops, Frosted Flakes or another cereal that can be topped with sea salt, candied cashews and about 30 other ingredients. The 5,000-square-foot store in busy Union Square has couches and swing chairs where people can sit and use the free WiFi. The store also sells Pop-Tarts, coffee drinks and different flavours of milk.<\/p>\n

Kellogg’s first store, in New York’s Times Square, closed this summer a year after opening. The Battle Creek, Michigan -based company said it was too small and the new one is more than three times larger.<\/p>\n

The new location also has less competition from other food companies trying to create buzz with stores: The first one was next door to an M&M’s candy shop and across the street from a store devoted to Hershey’s chocolate.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK \u2014 Kellogg opened a new store in New York on Thursday that it hopes will become a hangout …<\/p>\n","protected":false},"author":33,"featured_media":139510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[39119,347,33242,39118],"class_list":["post-139508","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","tag-cereal","tag-kellogg","tag-millennials","tag-new-store","mauthors-joseph-pisani","mauthors-the-associated-press"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/139508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=139508"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/139508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/139510"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=139508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=139508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=139508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}