MANILA — Officials of online fashion shopping site ZALORA and Ayala Group are banking on Filipinos strong presence on various online sites to boost their business by providing seamless shopping experience.<\/p>\n
In a briefing Thursday, ZALORA Group CEO Parker Gundersen said their tie-up with Ayala Group is aimed at giving customers a fulfilling shopping experience through Ayala\u2019s mall, telecom and banking business.<\/p>\n
He said ZALORA and Ayala people have been working hard in the past four months to develop the initial roll out of the \u00a0\u201cseamless shopping\u201d goal.<\/p>\n
\u201cThe idea is simple — leverage our combined customer facing businesses and our digital capabilities to reate a far more connected shopping experience for Filipinos,\u201d he said.<\/p>\n
Among the partnership\u2019s target is for shops in Ayala Malls to sell ZALORA products, for ZALORA buyers to be able to pick-up what they bought on the online stores at Ayala Malls, to put by more pop-up shops at Ayala Mall properties.<\/p>\n
To date, Ayala has allowed ZALORA to sell their products through a link imbedded in its mall\u2019s website.<\/p>\n
\u201cThese initiatives are only the beginning of ZALORA\u2019s plans in the region to broaden our platform capabilities for brands and shoppers,\u201d he said, citing that more value-added electronic commerce (e-commerce) services will be introduced in the coming months.<\/p>\n
\u201cAnd we are in discussions with other offline partners in our other markets to help expand the seamless shopping experience and create unique omni-channel experiences which provide the customer with a truly connected experience,\u201d he added.<\/p>\n
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