{"id":119156,"date":"2017-09-23T05:28:18","date_gmt":"2017-09-23T09:28:18","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=119156"},"modified":"2017-09-23T05:28:18","modified_gmt":"2017-09-23T09:28:18","slug":"dti-helps-negrense-msmes-expand-thru-e-commerce","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2017\/09\/23\/dti-helps-negrense-msmes-expand-thru-e-commerce\/","title":{"rendered":"DTI helps Negrense MSMEs expand thru e-commerce"},"content":{"rendered":"<figure id=\"attachment_109556\" aria-describedby=\"caption-attachment-109556\" style=\"width: 550px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/08\/dti-masthead.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-109556\" src=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/08\/dti-masthead.jpg\" alt=\"FILE: Department of Trade and Industry (DTI) (PNA photo)\" width=\"550\" height=\"576\" srcset=\"https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/08\/dti-masthead.jpg 550w, https:\/\/canadianinquirer.net\/v1\/wp-content\/uploads\/2017\/08\/dti-masthead-286x300.jpg 286w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><figcaption id=\"caption-attachment-109556\" class=\"wp-caption-text\">FILE: Department of Trade and Industry (DTI) (PNA photo)<\/figcaption><\/figure>\n<p>BACOLOD CITY \u2014 The Department of Trade and Industry (DTI) is assisting micro, small and medium enterprises (MSMEs) in Negros Occidental expand their business through electronic commerce.<\/p>\n<p>Rachel Nufable, chief trade and industry development specialist of DTI-Negros Occidental, said 36 entepreneurs attended a seminar here on Thursday to have a better understanding of the online platform as a marketing tool.<\/p>\n<p>Business counselors of various Negosyo Centers shared their knowledge to the participants,<\/p>\n<p>Nufable said DTI seeks to capacitate MSMEs in coping with current trends and strategies on e-commerce so they can effectively expand their markets.<\/p>\n<p>While focusing on product quality, entrepreneurs should also be capable of adapting to technologies to sell more products and increase their income, she added.<\/p>\n<p>\u201cDigital marketing is really a powerful tool in boosting local entreprises,\u201d Nufable said, adding that the seminar made the MSMEs realize the advantages of selling their products not just in the traditional way.<\/p>\n<p>Negrense blogger-entrepreneur and product development consultant Jojo Vito discussed the concepts and techniques in digital marketing, including the \u201cdo&#8217;s and don\u2019ts\u201d in e-commerce.<\/p>\n<p>Vito said personal issues should be separated from business when using the internet space in selling products.<\/p>\n<p>Negative issues may affect consumers\u2019 perception towards the product, he added.<\/p>\n<p>Vito also said that MSMEs should also have their own website aside from Facebook and other social media accounts to project a \u201cprofessional\u201d image for their businesses.<\/p>\n<p>Nufable said the DTI-Negros Occidental is planning to create a website for all MSMEs in the province.<\/p>\n<p>It will serve as a \u201cnetwork\u201d showcasing Negrense entrepreneurs and their products and will provide potential buyers information on how to reach them.<\/p>\n<p>This could be an effective platform to link our producers with more and bigger markets,&#8221; she added. (PNA)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BACOLOD CITY \u2014 The Department of Trade and Industry (DTI) is assisting micro, small and medium enterprises (MSMEs) in Negros &hellip;<\/p>\n","protected":false},"author":33,"featured_media":118053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[3972,24627,13593,24626],"class_list":["post-119156","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-dti","tag-e-commerce","tag-msmes","tag-negrense","mauthors-erwin-nicavera","mauthors-philippine-news-agency"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/119156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=119156"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/119156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/118053"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=119156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=119156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=119156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}