{"id":118856,"date":"2017-09-21T06:06:43","date_gmt":"2017-09-21T10:06:43","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=118856"},"modified":"2017-09-21T06:08:10","modified_gmt":"2017-09-21T10:08:10","slug":"anne-curtis-launches-own-cosmetic-brand","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2017\/09\/21\/anne-curtis-launches-own-cosmetic-brand\/","title":{"rendered":"Anne Curtis launches own cosmetic brand"},"content":{"rendered":"
\"\u201cIt\u2019s<\/a>
\u201cIt\u2019s Showtime\u201d host, actress, and a brand endorser Anne Curtis opened the door of her own makeup brand, BLK Cosmetics, to the public on Wednesday. (Photo<\/a>: Anne Curtis\/Twitter<\/a>)<\/figcaption><\/figure>\n

Who wouldn\u2019t say yes to uncomplicated beauty with these cosmetics?<\/p>\n

\u201cIt\u2019s Showtime\u201d host, actress, and a brand endorser Anne Curtis opened the door of her own makeup brand, BLK Cosmetics, to the public on Wednesday.<\/p>\n

The BLK Cosmetics is promoted as \u201clong-wearing, cruelty-free makeup\u201d. On its Instagram account, BLK Cosmetics named Anne as the creative director\u2014\u201cbeauty and brains\u201d\u2014behind the brand.<\/p>\n

“(Blk) is short of black. Why we chose black is because it really represents for being timeless, uncomplicated. So that was really the inspiration behind it, that everyone can have an uncomplicated beauty regimen with the right products,” the actress said.<\/p>\n

Anne shared that learning how to put on the right look with the right kit followed a period of \u201c
\ntrial and error\u201d. On most days, the actress does her own makeup for her daily TV show and can totally slay it without any help from a glam team.<\/p>\n

Curtis added that when a person starts to learn, he or she knows what colors compliments his or her face.<\/p>\n

“You learn that piling make up all over your face doesn’t really suit me,” she said.<\/p>\n

The main theme of the makeup brand is \u201csimplicity\u201d or \u201c#beautymadesimple.\u201d<\/p>\n

“The blk girl is someone on the go, who is not afraid to experiment, and is a go-getter. She keeps it real, keeps it simple, and keeps it uncomplicated,” Curtis further added.<\/p>\n

Netizens also expressed their excitement with this new cosmetic product on their social media accounts. Some of them are thrilled to use it as they placed their orders online.<\/p>\n

\n

Congratulations, @annecurtissmith<\/a> for the launch of #blkcosmetics<\/a>. Inabangan ko iyan since then. Will definitely get my hands on it. 😇<\/p>\n

\u2014 Jesiela (@jesie1a) September 21, 2017<\/a><\/p><\/blockquote>\n

\n

@annecurtissmith<\/a> so happy meron na ako #blkcosmetics<\/a> @blkcosmeticsph<\/a> yehey ! #blkuncomplicatedbeauty<\/a> pic.twitter.com\/OYAUL3Q56T<\/a><\/p>\n

\u2014 DYOSALIZ (@dyosaliz) September 21, 2017<\/a><\/p><\/blockquote>\n

\n

Just got a hand of these matte lippies in Elegant and Sassy from @annecurtissmith<\/a> @blkcosmeticsph<\/a> #blkcosmetics<\/a> #BLKuncomplicatedbeauty<\/a> pic.twitter.com\/wZ81IGRmNb<\/a><\/p>\n

\u2014 Chelle Corrige (@chellecorrige) September 20, 2017<\/a><\/p><\/blockquote>\n

\n

CAN’t waiitt!! So EXcited to get my orders! 💋💄😘 you got my full support @annecurtissmith<\/a> #blkcosmetics<\/a> #uncomplicatedbeauty<\/a> @blkcosmeticsph<\/a> pic.twitter.com\/YNkzp7FUrT<\/a><\/p>\n

\u2014 Posh Bear (@poshbeardiary) September 20, 2017<\/a><\/p><\/blockquote>\n

The makeup line is the actress\u2019 second business venture, following her mobile game company Xeleb.<\/p>\n

The cosmetic product is now exclusively available at top Watsons and SM stores\u2019 beauty section, via @zaloraph and www.blkcosmetics.com.ph.<\/p>\n","protected":false},"excerpt":{"rendered":"

Who wouldn\u2019t say yes to uncomplicated beauty with these cosmetics? \u201cIt\u2019s Showtime\u201d host, actress, and a brand endorser Anne Curtis …<\/p>\n","protected":false},"author":33,"featured_media":118884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,36,46],"tags":[1567,24485],"class_list":["post-118856","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","category-fashion-and-beauty","category-entertainment-ph","tag-anne-curtis","tag-blk-cosmetics","mauthors-joanna-belle-deala","mauthors-philippine-canadian-inquirer"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/118856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=118856"}],"version-history":[{"count":0,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/118856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/118884"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=118856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=118856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=118856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}