{"id":1072,"date":"2013-09-30T04:02:14","date_gmt":"2013-09-30T11:02:14","guid":{"rendered":"http:\/\/66.147.244.209\/~canadiu3\/?p=1072"},"modified":"2014-02-01T04:05:16","modified_gmt":"2014-02-01T12:05:16","slug":"filipino-canadian-in-focus-lixmila-serrano","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2013\/09\/30\/filipino-canadian-in-focus-lixmila-serrano\/","title":{"rendered":"Filipino-Canadian in Focus: Lixmila Serrano"},"content":{"rendered":"
\"Photo<\/a>
Photo from Lixmila Serrano on Google+<\/figcaption><\/figure>\n

It would be fitting to call someone a \u201csuperwoman\u201d if she can successfully juggle five businesses, organizing events and concerts, being an active community member, and having a family. But for Lixmila Serrano, it\u2019s a normal day.<\/p>\n

Lixmila\u2019s life is nothing short of a typical Pinoy teleserye, the only difference is, she lived\u2014and lives it\u2014everyday.<\/p>\n

Turning to a swan<\/h6>\n

Lixmila grew up with foster parents in the Philippines. In fact her unique name, Lixmila, is a combination of her foster parents\u2019 names: Felix and Milagros.<\/p>\n

According to her foster parents\u2019 stories, her biological parents gave her up when she was only eight months old because she was, let\u2019s say, not as visually appealing as one might have hoped their child to be.<\/p>\n

\u201cI was given away kasi pangit daw [ako] (I was ugly),\u201d Lixmila shared. \u201cMy foster mother used to pull my lower lip and say they really thank God that I was born ugly. What if I was beautiful?\u201d The unsaid was that they would probably not have her in their lives, and she turned out to be such a blessing.<\/p>\n

\u201cIt\u2019s those things that [got] stuck in my head\u2026 It doesn\u2019t bother me, but sometimes my inferiority complex kicks in because of the way I was brought up,\u201d she explained.<\/p>\n

But it was in fact that derision which gave her the courage to try her wings. “I decided to go to a place where I can find someone who will love me,\u201d she said.<\/p>\n

Blessed beyond belief<\/h6>\n

Lixmila saw before her the footsteps of the numerous Filipino graduates who chose to work overseas. Despite having an Agriculture degree from West Visayas State University in Iloilo, she chose to follow those footsteps to see where they will lead her. It led her to Hongkong and to the first family she thought loved and accepted her.<\/p>\n

There in Hong Kong, she was a nanny to two kids. It was also there that she discovered she had a facility for language. She became fluent in Cantonese, and this proved to be useful in a future life.<\/p>\n

After four years of loyal service, her employers helped her immigrate to Canada. They facilitated her application as a live-in caregiver and funded the cost of her airfare to what was to be her new home.<\/p>\n

\"Lixmila<\/a>
Lixmila produced the successful ‘Anne-bisyosa’ concert. Photo from Lixmila’s Facebook page.<\/figcaption><\/figure>\n
The Great White North<\/h6>\n

She landed in Edmonton in January 1989 as a caregiver for an 82-year-old retired nurse. Like many before her, the weather came as a shock. But Lixmila had fire and perseverance. While working, she took up free courses at MacEwan University.<\/p>\n

But some good thing must end at some point. The old woman\u2019s family decided to collect their inheritance in advance and sold the house, leaving her unemployed and without a home.<\/p>\n

She wept in the middle of the street, clutching her belongings which were in a garbage bag.<\/p>\n

Until a neighbour took pity on her.<\/p>\n

\u201cThis lady who was Polish saw me crying and she understood fully that I had nowhere to go. She gave me shelter until I found a job,\u201d she explained.<\/p>\n

Days rolled to a few months, until Lixmila learned Polish and was ready to go back on her feet.<\/p>\n

\u201cI applied as a dishwasher, as a caregiver or housekeeper, nobody approved my application. So I tried my luck at the Canada Employment Center and there was a posting for office work. I tried that, not knowing it was the Edmonton Chamber of Commerce. And believe it or not, that same day, I received a phone call, \u2018can you come for an interview?\u2019\u201d<\/p>\n

Those computer and accounting classes paid off and before she knew it, she had the job right in the bag.<\/p>\n

And there was no stopping her.<\/p>\n

\u201cFilipinos have been laughing at me that I was in school studying every weekend, they can\u2019t believe my luck,\u201d she said.<\/p>\n

She worked for seven years for the Membership Department of the Edmonton Chamber of Commerce, organizing big events for and with the upper echelon of economic and community leaders. \u201cI started to know the lawyers, I started to know the presidents of the companies. In the membership department, my contacts were the top executives of the different member-corporations,\u201d she said.<\/p>\n

She currently works for the Edmonton Real Estate Board (now called the Realtors Association of Edmonton).<\/p>\n

But her valuable contacts in that first real break (and her accumulated scruples) proved to be stepping stones to Lixmila, the entrepreneur.<\/p>\n

Humble, humbling<\/h6>\n

It was cans that bought her half her house, the house that brought into her life a business, which in turn brought her several other businesses. But that is getting the cart before the horse.<\/p>\n

Before being green was in, Lixmila was already living that life\u2014and profiting from it. She collected cans, brought them from her office, dragged it to the bus.<\/p>\n

And it was the savings from those cans that bought her half her house.<\/p>\n

One day, as husband and wife looked out from their small house (Lixmila likes that her house is small because it does not make strangers of her and her family), her husband joked that he wanted a Filipino store in that commercial building being constructed in front of them.<\/p>\n

Lixmila considered this seriously. She promised she will make it happen.<\/p>\n

She had no savings, but she had guts.<\/p>\n

\u201cI went to the bank and told them ‘I promise you, my business will be different from other business'”. Her sheer guts bought a $45,000 loan (which she immediately paid off) and 5 businesses.<\/p>\n

\u201cThe first business we had was in year 2000, when we opened the Filipino store. It\u2019s called the 3J Variety Store\u2026 It stands for Juanito, my husband, my eldest son Johnny, and my youngest son Joseph.<\/p>\n

\u201cWe then opened a restaurant in 2011. It\u2019s called Summerside Grill. It\u2019s authentic Filipino. We offer the best Filipino food in Edmonton.<\/p>\n

\u201cLast year, we opened Manila Forwarder, which is now called 3J PhilBoxes.<\/p>\n

\u201cThe fourth [fruit] of 3J is 3J Condo Rentals,” she says. 3J Condo Rentals manages some condo units in Manila and in Iloilo. These are near airports, business districts, and even a beach, and she rents it out to expats who are going to the Philippines.<\/p>\n

Her boys are raring to learn what their mother is eager to teach them. She is immensely proud of her eldest son who is an accomplished percussionist and working at the clinic at the University of Alberta at the tender age of 17; and of her youngest son, whom she says is smart. Both, with her husband and some relatives, help out in the business.<\/p>\n

Those two boys, however, are “greatest achievements” of Lixmila, also one of this year’s recipients of the Queen Elizabeth II Jubilee Medal.<\/p>\n

\"Lixmila<\/a>
Lixmila was one of the recipients of the Queen Elizabeth II Diamond Jubille Medal on Feb 20, 2013. Photo from www.mikelake.ca.<\/figcaption><\/figure>\n
The Filipino Canadian Gala<\/h6>\n

The fifth business was 3J Events Services, which manages and runs the Filipino Canadian Gala.<\/p>\n

\u201cMy dream was this… There should be one big event that is not representing any organization or any provincial association, but just identifying yourself as a Filipino,\u201d she says.<\/p>\n

\u201cThis gives [the awareness] to politicians and policy makers that Filipinos are not just simply contract workers; Filipinos are engineers, [medical experts], lawyers\u2026 We help boost the economy. That\u2019s the purpose of the FCG,\u201d she explained.<\/p>\n

The Filipino Canadian Gala was well received by the Edmonton community. In 2011, there were 750 people who attended it. On its second year, it became really popular even to non-Filipinos and was supported by the Deputy Minister and the Mayor of Edmonton, as well as the Philippine Ambassador to Canada.<\/p>\n

\u201cThis year, ang project ng 3J is to bring Anne Curtis to Edmonton, so I produced \u2018Anne-bisyosa.\u2019 We were able to fill the auditorium of over 1000 people. The \u2018Anne-bisyosa\u2019 concert was the best concert ever,” she said.<\/p>\n

Not immune to criticism and the crab mentality that plagues some of her countrymen, she says,”Everybody\u2019s expecting me to fall, pero I can tell you right now, kung pure ang puso mo, may awa ang Panginoon (if you have a pure heart, the Lord is merciful).\u201d<\/p>\n

The proceeds of the gala and her projects go to local charities. She explains, \u201cI want the Canadian community to know that Filipinos are willing to help the organizations here [in Canada], too; that Filipinos are also generous to our adoptive country.\u201d<\/p>\n

Words of wisdom<\/h6>\n

To would-be entrepreneurs who want to follow her path, Lixmila has this message: \u201cHanapin nila (look for) where their hearts and their dreams [are],\u201d she said.<\/p>\n

\u201cWhen you open a business, for the first five years, hindi mo suswelduhan ang sarili mo (you don’t pay yourself).<\/p>\n

“Do not give up on it right away.<\/p>\n

\u201cFind someone you can trust with your whole heart.<\/p>\n

\u201cIf you start doing good things to one person, they will most probably end up being loyal to you.<\/p>\n

\u201cAlways ask God for guidance.<\/p>\n

\u201cWe\u2019re not aiming to climb the mountain too high. We\u2019re just happy enough to see the good view of the mountain,\u201d she ends.<\/p>\n

Phone interview and editing by Melissa Remulla-Briones, editor-in-chief, Philippine Canadian Inquirer.
\nArticle written by Ching Dee, correspondent, Philippine Canadian Inquirer.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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