{"id":105966,"date":"2017-06-19T20:25:00","date_gmt":"2017-06-20T00:25:00","guid":{"rendered":"https:\/\/canadianinquirer.net\/v1\/?p=105966"},"modified":"2025-01-10T13:40:53","modified_gmt":"2025-01-10T18:40:53","slug":"12-agencies-willing-to-create-new-dot-campaign-ad","status":"publish","type":"post","link":"https:\/\/canadianinquirer.net\/v1\/2017\/06\/19\/12-agencies-willing-to-create-new-dot-campaign-ad\/","title":{"rendered":"12 agencies willing to create new DOT campaign ad"},"content":{"rendered":"
\"PNA<\/a>
PNA photo<\/figcaption><\/figure>\n

MANILA — The Department of Tourism (DOT) on Monday said that at least 12 advertising agencies have expressed interest to create a new campaign advertisement for the department after it terminated its contract with McCann Worldgroup last week.<\/p>\n

“Twelve have expressed interest,” DOT Assistant Secretary and spokesperson Frederick Alegre told the Philippine News Agency in a text message.<\/p>\n

“We met some today. We are meeting stakeholders tomorrow and more agencies on Wednesday,” he added.<\/p>\n

Alegre, however, said that he could not name the agencies that have expressed interest at the moment.<\/p>\n

Last June 15, the DOT announced that it has decided to terminate its contract with McCann Worldgroup for producing an ad that had “glaring similarities” to a South African ad in 2014 which also featured a blind retiree.<\/p>\n

The DOT also expected a public apology from the ad agency after the ad received backlash mostly in social media.<\/p>\n

The department, meanwhile, reopened the procurement process for a new advertising agency to create new advertising campaign material.<\/p>\n

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<\/p>\n

“We will reopen the procurement process for the production of a new advertising material which will be consistent with the current slogan ‘It\u2019s More Fun in the Philippines’,” Alegre said in an earlier press conference.<\/p>\n

Alegre said that the DOT would be partnering with a new agency that would provide material for them “one at a time”.<\/p>\n

“We’re going to look at the agency that can create one material at a time, it will vary depending on the terms of reference. This time it’s not bulk,” Alegre said.<\/p>\n

McCann Worldgroup, for its part, said that it respects the DOT’s decision to end their contract.<\/p>\n

In a statement, McCann said that it regretted the decision of the DOT to discontinue their partnership but acknowledged that “it is in the best interest of all parties to discuss a sensible resolution to this matter.”<\/p>\n

McCann also thanked the department for their short stint and wished them continued success.<\/p>\n

Meanwhile, several reports showed the wife of the blind Japanese retiree — whose life story inspired controversial ad story — expressed surprise that the ad was accused of \u201ccopying\u201d another ad.<\/p>\n

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<\/p>\n

Kukai Nye, the Filipino wife of Mr. Uchimura, claimed that what was shown in the ad actually happened in real life.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

MANILA — The Department of Tourism (DOT) on Monday said that at least 12 advertising agencies have expressed interest to …<\/p>\n","protected":false},"author":33,"featured_media":105967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1482,16,95],"tags":[],"class_list":["post-105966","post","type-post","status-publish","format-standard","has-post-thumbnail","category-breaking","category-news","category-news-ph","mauthors-philippine-news-agency"],"_links":{"self":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/105966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/comments?post=105966"}],"version-history":[{"count":1,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/105966\/revisions"}],"predecessor-version":[{"id":282352,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/posts\/105966\/revisions\/282352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media\/105967"}],"wp:attachment":[{"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/media?parent=105966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/categories?post=105966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canadianinquirer.net\/v1\/wp-json\/wp\/v2\/tags?post=105966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}