Pacquiao fans across the country were still as enthusiastic as ever when Filipino boxing hero Manny Pacquiao faced off with American boxer Timothy Bradley for the third time last Saturday, April 9 (Sunday, April 10 in Manila).
The Pambansang Kamao, as he is known among Pinoys all over the world, decisively claimed his second win against Bradley and the last of his many victories throughout his phenomenal boxing career.
The main fight, which aired exclusively on free TV via GMA-7’s “PacBrad III,” registered a commanding 40.3 percent household rating in National Urban Television Audience Measurement (NUTAM) based on overnight data from Nielsen TV Audience Measurement, the industry’s trusted ratings service provider.
It prevailed over all counterpart programs shown on competing channels across all areas.
The Pacquiao-Bradley III main event rated 14.1 points higher than the GMA airing of the Pacquiao-Mayweather bout dubbed “Battle for Greatness,” which recorded 26.2 percent in NUTAM.
Nielsen data is based on a sample size of 3,500 urban and rural households.