Broadcast leader GMA Network welcomed 2016 in a position of strength as it continued to rule in nationwide TV ratings in January, according to the industry’s most trusted ratings service provider Nielsen TV Audience Measurement.
Driven by its lead in the daytime blocks, GMA garnered 37.5 percent in NUTAM (National Urban Television Audience Measurement) in January (with the dates of January 24 to 31 based on overnight readings), up 2.2 points from ABS-CBN’s 35.3 percent and up 29.3 points from TV5’s 8.2 percent.
GMA also continued to be the most watched channel across all timeblocks in Urban Luzon and Mega Manila, where most of the urban TV households are found. Urban Luzon accounts for 77 percent, while Mega Manila increased its urban population share to 60 percent effective January 2016.
In Urban Luzon, GMA posted a total day audience share of 42.5 percent, higher than ABS-CBN’s 30.1 percent by 12.4 points and TV5’s 7.4 percent by 35.1 points.
The Kapuso Network was also largely ahead in Mega Manila with 44 percent, leading ABS-CBN’s 27.4 percent by 16.6 points and TV5’s 7.8 percent by 36.2 points.
Compared to its rival ABS-CBN, more Kapuso programs entered the top 30 programs (including specials) list in NUTAM, Urban Luzon and Mega Manila.
The reality sitcom Pepito Manaloto took the top spot in Urban Luzon; while multi-awarded news magazine program Kapuso Mo, Jessica Soho emerged number one in Mega Manila and led the list of Kapuso shows in NUTAM.
Magpakailanman, Eat Bulaga, Marimar, 24 Oras, Ismol Family, Sunday Pinasaya, and Little Nanay also ranked among the top-performing programs in January.
Completing the list are Because of You, That’s My Amboy, Celebrity Bluff, Wowowin, 24 Oras Weekend, The Half Sisters, Karelasyon, Kapuso Primetime Cinema, Vampire Ang Daddy Ko, IMBG 20 I Am Bubble Gang, Wish I May, Wanted: President, Buena Familia and i-Witness.
GMA’s top-rating programs air worldwide on the Network’s flagship international channel, GMA Pinoy TV.
Nielsen has a nationwide urban sample size of 2,000 homes; while in Mega Manila, it increased its sample size to 1,200 homes effective this year.
As the leading ratings service provider, Nielsen TV Audience Measurement service boasts a total of 31 clients/subscribers including 8 local TV networks, 4 regional clients, 2 blocktimers, and 17 media agencies.
GMA subscribes to Nielsen along with TV5 and Aksyon TV, CNN Philippines, Net 25, Ebiquity-Faulkner CBN Asia and TAPE Inc., and major advertising and media agencies such as Dentsu Aegis Network (Carat, Mediaforce Vizeum, Dentsu), GroupM (Mediacom, Mindshare, MEC and Maxus), Omnicom Media Group (OMD, PHD and M2M), Zenith Optimedia, and Starcom Mediavest.