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Dry weekend draws shoppers even as online sales boom

By , , on November 27, 2017


(Pixabay photo)
Some shoppers just took notes in the hopes of finding an even better deal online. (Pixabay photo)

CHICAGO — The driest Thanksgiving weekend in five years may have helped holiday shopping, despite an overall decline in foot traffic. Some shoppers just took notes in the hopes of finding an even better deal online.

That’s a consequence of Amazon continuing to squeeze prices, exacerbating the “showrooming” practice of people getting ideas at brick-and-mortar stores, then buying online.

Daniel Ives, head of technology research for GBH Insights, said Amazon was posting stronger-than-expected sales, and at this pace, it could beat fourth-quarter sales estimates by 5 per cent.

Jon Abt, co-president of Glenview, Illinois-based Abt Electronics, said sales from Friday through Sunday were up about 14 per cent from a year ago.

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