Starbucks has found a way to bring a little extra joy to the holidays and help customers virtually connect and share warm moments together, while apart.
This year “home for the holidays” may have a new, literal meaning for many. To help bring some holiday magic to your socially distant celebrations, Starbucks and Snapchat have created a Canadian-exclusive way to bring people together, virtually.
Starting this week, Canadians can create virtual holiday cards, featuring adorable animated scenes that can be personalized with your face and another person’s on Snapchat. The cards – which are only available in English – create a virtual way for customers to still “hang out” as ornaments on a tree or be “present” with their friend or family member wrapped in a bow, all while remaining safely apart.
“Customers look to Starbucks for comfort and joy over the holidays, and this year is no different. While we may have to adapt our celebrations this year, Starbucks is making it easy for loved ones to share a laugh and stay connected,” says Peter Furnish, vice-president, Marketing, Starbucks Canada. “This special holiday card is meant to add a spot of brightness to our customers’ lives and bring loved ones together, while physically distant.”
This Canadian-exclusive experience was created in association with Starbucks Canada, Snapchat and creative agency, Public Office. The Starbucks virtual greeting card on Snapchat is just another way the company is working to help customers enjoy the holidays safely this year. In addition to this virtual card experience, customers can also treat a loved one to a surprise Starbucks® delivery on Uber Eats or send a Starbucks eGift online on Starbucks.ca or through the Starbucks® app.
For a more in-depth guide on how to safely enjoy Starbucks this holiday season, click here.