MANILA — The Department of the Interior and Local Government (DILG) on Wednesday launched a national campaign aimed at promoting a culture of discipline in Manila.
DILG Undersecretary Jonathan Malaya said the campaign dubbed as “Disiplina Muna” is an offshoot of the successful implementation of the road clearing operations in the country.
The campaign aims to revive and uplift the culture of discipline as a bridge towards real change and put into practice the real concept of governance where citizens participate and know their responsibilities to help achieve national growth.
“We are asking for the support of the public. The government cannot to this alone, we need your support,” Malaya said at the launch of the project held at Bulwagang Villegas inside the Manila City Hall.
Manila Mayor Francisco “Isko Moreno” Domagoso, one of the campaign’s ambassadors thanked the DILG for choosing to launch the campaign in the city.
The city was chosen for its active efforts in promoting peace and order.
“I and the city of Manila are thankful for this recognition given to us. The expectation is high but we can meet it. I am appealing to all of you. Let’s all work together to ensure order in our city,” he said in Filipino.
Moreno, a neophyte local chief executive of the country’s capital, has implemented strict clearing operations against ambulant vendors in some streets of Divisoria, Sta. Cruz, a move that was recognized by national and local government officials.
Aside from Moreno, other Disiplina Muna ambassadors were actor-turned Philippine Coast Guard Auxiliary Lt. Cdr. Diether Ocampo and former reporter Jiggy Manicad.