Nestle Phil tops YouTube ads in PHL

Google has announced Thursday evening the ten most popular YouTube advertisements in the Philippines for the period of July to December 2016. (Photo: Nestlé/Facebook)

MANILA—Google has announced Thursday evening the ten most popular YouTube advertisements in the Philippines for the period of July to December 2016.

In its second half of 2016 YouTube Ads Leaderboard, Nestlé Philippines Milo commercial featuring actor James Reid is the top YouTube ad in the country with 12.1 million views.

The Milo ad also bagged the Indak Awards, with Reid dancing the “beat the energy gap” with Milo champ moves.

Knorr Philippines’ “#AsimKiligPaMore Acapella Remix” got the second spot YouTube Ads Leaderboard for its sinigang mix commercial. This video garnered 5.89 million views in H2 2016.

The ad was able to bring home the LSS Award, which is given to the commercial that has “last song syndrome” effect to its viewers.

This is followed by Downy Philippines Boom Boom Pow – Dance Total with 3.4 million views.

Landing on the fourth and fifth spots were Nescafé Philippines’ “KathNiel: Stay For A While” and Smart Communications, Inc. “Sino ang nagpaiyak kay Jasmine?”

Respectively, the sixth and seventh most popular YouTube ads in the country in the said period were “Learn the Bonakid Pre-School 3+ Moves!” and Globe’s “Most Beautiful Island in the Philippines – Scenezoned S01E01 with Solenn Heusaff.

Two Jollibee Food Corporation’s YouTube ads were in the list: “Kwentong Jollibee: Kahera” at rank eight and its “Bunso” commercial at rank nine.

The “Kwentong Jollibee: Kahera” ads bagged the Touch-Feel Award.

Completing the 10 most popular YouTube ads in the Philippines for H2 2016 was Safeguard Philippines’ Global Handwashing Day.

Google Philippines Head of Communications and Public Affairs Gail Tan noted that no foreign advertisements were in the top 10 list in the country, which showed local ads were highly recognized in the market.