Duty Free PHL bags prestigious Duty Free Frontier Award

Duty Free Philippines (Photo courtesy of Moodie Report)

MANILA — Duty Free Philippines (DFP) has bagged the Duty Free Frontier Award at the Annual Duty and Tax Free Global Summit recently held in Cannes, France.

In a statement, DFP said that the award was given last Oct. 28 during the 30th Anniversary of the Frontier Awards, widely recognized as “The Oscars” of the Global Duty Free industry.

During the event, the DFP received a Frontier trophy for “Outstanding Contribution to the Industry,” the most prestigious among the awards.

The award is given to honor those outstanding travel retail professionals or groups whose achievements transcend individual businesses to bring enduring benefits to the industry as a whole.

DFP also makes history as the first corporation to have ever received the said award.

In the past 27 years, DFP has already been cited for its consistent innovation in the travel retail industry for programs in shopping and that provide to returning overseas Filipinos and Balikbayans (returning Filipino residents).

This year, DFP was a finalist in two categories, marking the fourth year running that DFP was cited as finalist in at least one category.

“Celebrate and Donate”—a collaboration with Diageo wherein USD 1 was donated for every unit of Johnnie Walker product sold to victims of Typhoon Yolanda—was a finalist under the “Partnership Initiative of the Year” category.

“Media Noche Pack,” also a finalist in the “Specialty Concept of the Year,” was an in-store project of DFP’s flagship store DFP Fiestamall, wherein customers bought and donated baskets of food and drinks to be given to Typhoon Yolanda victims for their traditional New Year’s Eve family get-together.

This is the third Frontier award for DFP in its 27 year history. The first two were during the time of President Corazon Aquino: “Best Airport Retailer of the Year” for the NAIA Terminal I Departure Store (1989) and “Marketing Campaign of the Year” for the Travelite Program (1991).

This year, under the administration of President Benigno S. Aquino III, DFP has once again been given the highest accolade in the Global Travel Retail Industry.

DFP is an attached agency of the Department of Tourism (DOT).