Igniting primetime beginning July 7: GMA Network, Viu, and CreaZion Studios unveil revenge drama series “Beauty Empire”

By GMA

A captivating new chapter in Philippine drama is set to unfold as GMA Network, Viu Philippines, and CreaZion Studios’ highly anticipated revenge drama series, “Beauty Empire,” makes its television premiere on July 7.

“Beauty Empire” marks a significant collaboration between the three powerhouses in the media industry, offering a fresh take on a Filipino story that will resonate deeply with audiences.

The series is top-billed by Kapuso Primetime Princess Barbie Forteza as Noreen Alfonso, Kyline Alcantara as Shari De Jesus, Sid Lucero as Eddie, Sam Concepcion as Migoy, Chai Fonacier as Kriselda, and Ms. Ruffa Gutierrez as Velma Imperial, with the special participation of Ms. Gloria Diaz as Clara and Korean actor and K-pop star Choi Bo-Min as Alex in his first Filipino production.

With pivotal scenes filmed in South Korea, “Beauty Empire” is a high-stakes drama that promises to deliver an insider look into the local beauty industry while inspiring K-drama enthusiasts and everyday Filipino viewers to redefine their own beauty standards.

The story centers on Noreen Alfonso (Barbie), a rags-to-riches beauty entrepreneur who is out to tear down the empire that her enemies have built. She goes head-to-head against Shari De Jesus (Kyline), a crass but social media-famous beauty CEO who is mentored by Velma Imperial (Ruffa), Noreen’s idol and a powerful industry veteran whose ties to her go beyond business.

But as Noreen tears her opponents down on social media and as they destroy each other’s personal lives, an invisible player becomes evidently responsible for the bloodshed happening amidst the ongoing beauty wars.

Barbie gave a glimpse on what viewers can expect on the upcoming GMA-CreaZion-Viu series: “Ang istorya po namin ay punung-puno ng puso at pagmamahal sa pamilya. With fashion and beauty at its core, we will tackle murder mystery, love for family, and revenge.”

She likewise shared her experiences shooting scenes for the series in South Korea.

“Sobrang saya. Challenging siyempre kasi unfamiliar territory, so hindi siya as comfortable as when we shoot here in the Philippines. Pero masaya kasi first of all, lahat talaga very efficient,” she said.

Joining the powerful ensemble are Gabby Padilla as Helena, Alex Agustin as Martika, Paolo O’hara as Gardo, Polo Laurel as Gino, Arkel Mendoza as Jessie, Divine Aucina as Jana, Aaron Maniego as Sylvester, Noemi Gonzales as Charing, and Ms. Isay Alvarez as Eva.

Created by award-winning filmmaker Real Florido and seasoned screenwriter Rona Co of CreaZion Studios Creatives, the highly anticipated series is under the helm of esteemed director Mark Sicat Dela Cruz.

This GMA Public Affairs series first premiered on streaming platform Viu last June 16, ahead of its much-awaited television debut.

Don’t miss “Beauty Empire” beginning July 7 on GMA Prime, Mondays to Fridays at 9:35 p.m. Global Pinoys can also tune in via GMA Pinoy TV.

Viewers can also watch “Beauty Empire” on Viu Philippines.

For more stories about the Kapuso Network, visit www.GMANetwork.com.