Balmoral Multicultural Marketing Celebrates 35 Years of Pioneering Multicultural Success

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Canada’s First and Longest-Running Multicultural Communications Agency Marks Milestone with Corporate and Community Leaders

TORONTO, December 3rd, 2024 — Balmoral Multicultural Marketing celebrated 35 years of leadership in multicultural marketing on November 28, 2024, at Park Hyatt Toronto.
The milestone event paid tribute to the agency’s pioneering work in multicultural marketing and the leadership of Founder and CEO Sharifa Khan, who has successfully led the agency to bridge diverse ethnic communities with brands and governments.
That night over 250 VIP guests of business and community leaders and government officials joined the celebration to recognize and honor the significant role that Balmoral plays in Canada’s diverse and dynamic market.

VIP guests included:
●The Honorable Marco Mendicino, MP
●Han Dong, MP, Don Valley North,
●John Tory, former Mayor, City of Toronto
●Mario Racco, Regional Councillor of Vaughan
●Michael Shiu, Councillor, City of Richmond Hill
●Congratulatory message from the Prime Minister Justin Trudeau and Mayor Frank Scarpitti, City of Markham
●Vince Gasparro, Liberal Candidate for Eglinton Lawrence
●Dr. Ming Tat Cheung, Founding Chair of Chinese Cultural Centre of Greater Toronto
●Stephen Siu, President, Yee Hong Foundation

Corporate executives of OLG, Sobeys, Canada Life, RBC, Clorox, Brita, Oxford Properties and Toronto Symphony of Ontario, Jamieson, Scotiabank and Oxford Properties attended. Mainstream agency partners and business and community leaders came out in support of this milestone event.

“There is one word to describe how I feel tonight is Gratitude!” said Sharifa Khan. “I am grateful amongst the busy schedule of all the guests they have taken the time to join us to celebrate the 35th anniversary milestone of Balmoral Multicultural.
“I am grateful that Balmoral’s clients, many are here tonight, treat us like valued partners and they understand Balmoral’s promise and passion for their work,” said Khan. “We continuously guide them to build bridges of understanding, to build engagement and connections with Canada’s diverse communities.”

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On the evening of the celebration, guests were not only treated to an exceptional four-course dinner prepared by Park Hyatt Toronto Hotel, but also to a series of spectacular multicultural entertainment performances, including Chinese face-changing art by Master Feihong, traditional Filipino dances by Folklorico Filipino Canada, South Asian dance performances by Taaj Entertainment, and the energetic performances by the Weekeeeeee B band. These performances infused the entire celebration with joy and charm, allowing guests to experience the unique charm of multiculturalism!

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About Sharifa Khan
Sharifa Khan is the CEO and Founder of Balmoral Multicultural Marketing, a leading multicultural advertising agency in Canada. With over 40 years of experience, Sharifa pioneered the multicultural marketing industry and has been instrumental in shaping its future. Under her leadership, Balmoral has become one of the most awarded agencies in the field, with a diverse client roster including the Government of Ontario, BMW, RBC, OLG, Canada Life, and Sobeys. Sharifa is a recognized leader, honored with numerous awards including the 2021 Canadian Marketing Hall of Legends induction and Top 50 Women Leaders in Toronto in 2023. She is committed to promoting understanding between Canada’s diverse communities and has been an advocate for immigrant integration throughout her career.

About Balmoral Multicultural Marketing
For 35 years, Balmoral Multicultural Marketing has been helping both leading Canadian and international brands, companies and government organizations generate growth and connections in new markets by cultivating relationships with this country’s ever-growing multicultural communities. From research and strategic planning to creative advertising, community outreach, events, PR, and diversity, equity and inclusion training, Balmoral offers full multicultural marketing services. D-Lounge is Balmoral’s dedicated digital and social media specialty division. Balmoral has offices in Toronto, Vancouver, Hong Kong, Mumbai, and Shanghai. For more information on Balmoral, please visit: www.balmoralmkt.com .