Starbucks’ sales decline for 3rd consecutive quarter

Anadolu, Philippine News Agency

CFO Rachel Ruggeri said the financial results do not reflect the strength of the Starbucks brand, adding she has confidence in the company’s ability to turn around its business and return to long-term growth.  (Pexels photo)

ISTANBUL — US-based coffeehouse chain Starbucks saw its sales decline for the third consecutive quarter, according to its financial results statement released Wednesday.

Global comparable store sales declined 7 percent, said the statement.

While North America store sales declined 6 percent, China store sales dove 14 percent, and international store sales fell 9 percent, according to the statement.

The company said it opened 722 net new stores in the fourth quarter of the 2024 fiscal year, which corresponds to the July-September period of this year, ending the period with a total of 40,199 stores globally.

“At the end of Q4, stores in the US and China comprised 61 percent of the company’s global portfolio, with 16,941 and 7,596 stores in the US and China, respectively,” it added.

The company saw a 3 percent revenue decrease to USD6.69 billion from USD 6.9 billion year-on-year, according to the financial results.

“It is clear we need to fundamentally change our strategy to win back customers,” said Brian Niccol, chairman and CEO. “We have a clear plan and are moving quickly to return Starbucks to growth.”

CFO Rachel Ruggeri said the financial results do not reflect the strength of the Starbucks brand, adding she has confidence in the company’s ability to turn around its business and return to long-term growth. (Anadolu)