Netflix Partners With boAt to Create an Immersive Streaming Experience

(Photo: Netflix)

From getting lost in our pacy whodunnit Monica, O My Darling on your daily commute, to catching up on your favourite episode of the phenomenal Money Heist while tackling those daily chores, our audiences are viewing more of our must-watch films and series anywhere, anytime. To create a more immersive way of watching and enjoying our series and films, we have teamed up with boAt to launch a first-of-its-kind ‘Stream Edition’ audio range in India. 

This product range will feature True Wireless Earbuds (TWS), Headphones (On-Ear), and a Wireless Neckband. With the noise cancelling feature, the limited-edition audio range will enable users to enjoy watching Netflix in an enhanced way, by blocking out the sounds that they don’t want to hear and focusing on those that they do.

A vibrant campaign titled ‘Made for India to Keep Watching’, featuring boAt’s brand ambassadors, actor Kiara Advani, cricket star Shreyas Iyer, fashion designer Masaba Gupta and entrepreneur and boAt co-founder Aman Gupta, has been released to celebrate the launch of the audio range and showcase Indians’ love for watching films and shows in environments that are unique to India.

Globally, this will be Netflix’s first-ever partnership in the audio category.

Aman Gupta, Co-founder, and CMO, boAt said, “We all love spending time on Netflix watching our favourite film or series, and at times ambient noise can act as a deterrent. It’s important to have the best-in-class earwear for a fully immersive experience. We believe our high-quality audio wear with advanced ANC technology will elevate the viewing experience and eliminate fatigue by providing comfort and ease. The partnership reinforces our commitment to deliver and boost the lifestyle experiences of our boAtheads.”

Shilpa Singh, Director of Marketing Partnerships for Netflix India, said “Our members love watching Netflix wherever they are, and the audio and visual experience is core to their enjoyment. We are delighted to partner with boAt to develop a new way of enhancing the streaming experience for our Indian members. It pairs our high-quality content with boAt’s immersive audio to deliver a true cinematic experience.”

The ‘Stream Edition’ range will include boAt Nirvanaa 751 ANC, Airdopes 411v2 and Rockerz 330 ANC and will be available from December 20 2022 on boAt’s website, Amazon, Flipkart and Myntra. With the early purchase of ‘Stream Edition’ products, buyers will also get a chance to win exciting boAt and Netflix merchandise.