Connect with us

Entertainment

It’s Beyoncé’s world. We’re just living in it

Published

on

Beyoncé

Renaissance is Beyoncé’s first solo album in more than five years, and her first fully dance album. (File Photo: @beyonce/Instagram)

As Rolling Stone wrote last month, “for at least the past decade, Beyoncé Giselle Knowles-Carter has been the world’s greatest living entertainer.”

The African-American pop star has reached single-name fame status like other mega pop stars Madonna, Cher, Britney and Adele.

Her long-standing and extremely successful career within girl group Destiny’s Child (1990-2006) and as a solo artist (2003-present) has been filled with pop cultural “moments” and record-breaking releases.

As I have written elsewhere, Beyoncé’s stardom is an interesting form of world-building. World-building, or “worlding”, is the ongoing construction and maintenance of stardom by creating an intimate, identifiable, holistic world around the star – not just a singular star image.

The audience is in on Beyoncé’s world-building the same way we watch a film. We know it is “made-up” but we want to believe it’s real – or at least go along with it for the ride.

Beyoncé World

Our obsession with celebrity is centred around the “search” for the “authentic” person behind the manufactured persona in pop videos.

The Beyoncé (2013) visual album was a sign of the increasing personal intimacy of Beyoncé’s stardom, and her transition to the active creation and ownership of an intimate, identifiable and holistic world.

“Beyoncé World” is created and maintained primarily through Beyoncé’s music videos and visual albums, but also across her concerts, performances and public appearances, and her social media accounts and website.

Other contemporary pop stars construct an “authentic” star image through sharing intimate details of their lives via social media or semi-autobiographical albums and music videos.

But Beyonce’s social media posts are notoriously curated and tight-lipped about her private life.

She rarely posts captions and favours fashion photoshoot images of herself rather than “authentic” makeup free selfies (although she wrote a long caption to launch the Renaissance album – a rarity).

Lemonade
(2016) was Beyoncé’s most personal album. It addressed the infidelities of her husband, rapper and music mogul Jay-Z, as well as her own personal outrage at racial injustices in the United States.

Beyoncé World is not the messy, no-makeup selfies or confession videos of other stars. It is a more curated, high fashion, high art, high concept world for fans to participate in.

Taking care of the Beyhive

Beyoncé’s work always makes a splash but her seventh solo album, Renaissance, leaked online 36 hours before its scheduled release. Fans in France were able to buy CD versions two days before its scheduled release.

But Beyoncé has such a loyal fanbase some of her die-hard fans (called the “Beyhive”) thought it was blasphemous to listen earlier than Queen B had intended, posting instructions on social media to wait it out.

If it’s Beyoncé’s world, you need to play by Beyoncé’s rules, and the Beyhive are a key cornerstone of maintaining these rules.

Being “in the know” about specific visual and musical references the star makes (in every single output) helps fans enter into the world-building process – and they certainly want to interpret her art the way she intended it.

Her past two solo albums were both surprises: the internet-breaking digital drop Beyoncé, and the politically charged celebration of Black women in Lemonade. (She also directed, wrote and produced the film/visual album and celebration of Black Excellence, Black is King in 2020, to accompany The Lion King remake.)

Renaissance has received more of a traditional marketing buildup.

The lead single, Break My Soul, was released on June 21, and the full tracklist and album cover were posted on her Instagram before the album’s release.

While she has been teasing the album’s imagery for months, some were hoping for a visual album – or a music video for every song on the album – like her two previous solo releases.

Beyoncé has yet to release any music videos for Renaissance, other than lyric-only videos. This either means the star is about to release a Renaissance visual album or has bigger plans for a longer music film project.

Renaissance woman

Renaissance is Beyoncé’s first solo album in more than five years, and her first fully dance album.

A large part of her success is due to her ability to constantly reinvent herself and her music, borrowing from all genres and collaborating with a range of hit-makers and unusual musical artists.

Renaissance covers numerous genres, referencing many musical touchstones and pays an important homage to African-American dance music creators and LGBTQI+ dancehall culture.

The album includes nods to 1970s disco queen Donna Summer and New Orleans bounce-music icon Big Freedia, as well as a collaboration with Grace Jones on the track Move.

Renaissance traverses disco, funk, techno, hip-hop, house, dancehall, Afrobeats and ballroom. Aside from Jones, Beyoncé has worked with a wide range of collaborators including Drake, The-Dream, Honey Dijon, Skrillex, Syd, Hit-Boy, Mike Dean and A.G. Cook, among others.

While Renaissance celebrates diversity in dance music, the star has been called out for using an ableist slur in the song Heated, and has now announced she will remove the lyric. It might be Beyonce’s world, but that doesn’t mean she won’t listen to her fans.

Lemonade came out during a time of great political upheaval in America and directly addressed the Black Lives Matter movement. Renaissance is less overtly political and more a celebration of a post-pandemic opportunity to hit the dance floor. She hopes it inspires fans to “release the wiggle”.

Beyoncé World is not just created by the star and her team, but also by fans connecting the dots between her social media, her website, Renaissance and their own real world.

They’ll know not to take this album too seriously, and to imagine themselves on the dancefloor with Queen B.The Conversation

Phoebe Macrossan, Lecturer in Screen Media, University of the Sunshine Coast

This article is republished from The Conversation under a Creative Commons license. Read the original article.

xosotin chelseathông tin chuyển nhượngcâu lạc bộ bóng đá arsenalbóng đá atalantabundesligacầu thủ haalandUEFAevertonxosofutebol ao vivofutemaxmulticanaisonbethttps://bsport.fithttps://onbet88.ooohttps://i9bet.bizhttps://hi88.ooohttps://okvip.athttps://f8bet.athttps://fb88.cashhttps://vn88.cashhttps://shbet.atbóng đá world cupbóng đá inter milantin juventusbenzemala ligaclb leicester cityMUman citymessi lionelsalahnapolineymarpsgronaldoserie atottenhamvalenciaAS ROMALeverkusenac milanmbappenapolinewcastleaston villaliverpoolfa cupreal madridpremier leagueAjaxbao bong da247EPLbarcelonabournemouthaff cupasean footballbên lề sân cỏbáo bóng đá mớibóng đá cúp thế giớitin bóng đá ViệtUEFAbáo bóng đá việt namHuyền thoại bóng đágiải ngoại hạng anhSeagametap chi bong da the gioitin bong da lutrận đấu hôm nayviệt nam bóng đátin nong bong daBóng đá nữthể thao 7m24h bóng đábóng đá hôm naythe thao ngoai hang anhtin nhanh bóng đáphòng thay đồ bóng đábóng đá phủikèo nhà cái onbetbóng đá lu 2thông tin phòng thay đồthe thao vuaapp đánh lô đềdudoanxosoxổ số giải đặc biệthôm nay xổ sốkèo đẹp hôm nayketquaxosokq xskqxsmnsoi cầu ba miềnsoi cau thong kesxkt hôm naythế giới xổ sốxổ số 24hxo.soxoso3mienxo so ba mienxoso dac bietxosodientoanxổ số dự đoánvé số chiều xổxoso ket quaxosokienthietxoso kq hôm nayxoso ktxổ số megaxổ số mới nhất hôm nayxoso truc tiepxoso ViệtSX3MIENxs dự đoánxs mien bac hom nayxs miên namxsmientrungxsmn thu 7con số may mắn hôm nayKQXS 3 miền Bắc Trung Nam Nhanhdự đoán xổ số 3 miềndò vé sốdu doan xo so hom nayket qua xo xoket qua xo so.vntrúng thưởng xo sokq xoso trực tiếpket qua xskqxs 247số miền nams0x0 mienbacxosobamien hôm naysố đẹp hôm naysố đẹp trực tuyếnnuôi số đẹpxo so hom quaxoso ketquaxstruc tiep hom nayxổ số kiến thiết trực tiếpxổ số kq hôm nayso xo kq trực tuyenkết quả xổ số miền bắc trực tiếpxo so miền namxổ số miền nam trực tiếptrực tiếp xổ số hôm nayket wa xsKQ XOSOxoso onlinexo so truc tiep hom nayxsttso mien bac trong ngàyKQXS3Msố so mien bacdu doan xo so onlinedu doan cau loxổ số kenokqxs vnKQXOSOKQXS hôm naytrực tiếp kết quả xổ số ba miềncap lo dep nhat hom naysoi cầu chuẩn hôm nayso ket qua xo soXem kết quả xổ số nhanh nhấtSX3MIENXSMB chủ nhậtKQXSMNkết quả mở giải trực tuyếnGiờ vàng chốt số OnlineĐánh Đề Con Gìdò số miền namdò vé số hôm nayso mo so debach thủ lô đẹp nhất hôm naycầu đề hôm naykết quả xổ số kiến thiết toàn quốccau dep 88xsmb rong bach kimket qua xs 2023dự đoán xổ số hàng ngàyBạch thủ đề miền BắcSoi Cầu MB thần tàisoi cau vip 247soi cầu tốtsoi cầu miễn phísoi cau mb vipxsmb hom nayxs vietlottxsmn hôm naycầu lô đẹpthống kê lô kép xổ số miền Bắcquay thử xsmnxổ số thần tàiQuay thử XSMTxổ số chiều nayxo so mien nam hom nayweb đánh lô đề trực tuyến uy tínKQXS hôm nayxsmb ngày hôm nayXSMT chủ nhậtxổ số Power 6/55KQXS A trúng roycao thủ chốt sốbảng xổ số đặc biệtsoi cầu 247 vipsoi cầu wap 666Soi cầu miễn phí 888 VIPSoi Cau Chuan MBđộc thủ desố miền bắcthần tài cho sốKết quả xổ số thần tàiXem trực tiếp xổ sốXIN SỐ THẦN TÀI THỔ ĐỊACầu lô số đẹplô đẹp vip 24hsoi cầu miễn phí 888xổ số kiến thiết chiều nayXSMN thứ 7 hàng tuầnKết quả Xổ số Hồ Chí Minhnhà cái xổ số Việt NamXổ Số Đại PhátXổ số mới nhất Hôm Nayso xo mb hom nayxxmb88quay thu mbXo so Minh ChinhXS Minh Ngọc trực tiếp hôm nayXSMN 88XSTDxs than taixổ số UY TIN NHẤTxs vietlott 88SOI CẦU SIÊU CHUẨNSoiCauVietlô đẹp hôm nay vipket qua so xo hom naykqxsmb 30 ngàydự đoán xổ số 3 miềnSoi cầu 3 càng chuẩn xácbạch thủ lônuoi lo chuanbắt lô chuẩn theo ngàykq xo-solô 3 càngnuôi lô đề siêu vipcầu Lô Xiên XSMBđề về bao nhiêuSoi cầu x3xổ số kiến thiết ngày hôm nayquay thử xsmttruc tiep kết quả sxmntrực tiếp miền bắckết quả xổ số chấm vnbảng xs đặc biệt năm 2023soi cau xsmbxổ số hà nội hôm naysxmtxsmt hôm nayxs truc tiep mbketqua xo so onlinekqxs onlinexo số hôm nayXS3MTin xs hôm nayxsmn thu2XSMN hom nayxổ số miền bắc trực tiếp hôm naySO XOxsmbsxmn hôm nay188betlink188 xo sosoi cầu vip 88lô tô việtsoi lô việtXS247xs ba miềnchốt lô đẹp nhất hôm naychốt số xsmbCHƠI LÔ TÔsoi cau mn hom naychốt lô chuẩndu doan sxmtdự đoán xổ số onlinerồng bạch kim chốt 3 càng miễn phí hôm naythống kê lô gan miền bắcdàn đề lôCầu Kèo Đặc Biệtchốt cầu may mắnkết quả xổ số miền bắc hômSoi cầu vàng 777thẻ bài onlinedu doan mn 888soi cầu miền nam vipsoi cầu mt vipdàn de hôm nay7 cao thủ chốt sốsoi cau mien phi 7777 cao thủ chốt số nức tiếng3 càng miền bắcrồng bạch kim 777dàn de bất bạion newsddxsmn188betw88w88789bettf88sin88suvipsunwintf88five8812betsv88vn88Top 10 nhà cái uy tínsky88iwinlucky88nhacaisin88oxbetm88vn88w88789betiwinf8betrio66rio66lucky88oxbetvn88188bet789betMay-88five88one88sin88bk88xbetoxbetMU88188BETSV88RIO66ONBET88188betM88M88SV88Jun-68Jun-88one88iwinv9betw388OXBETw388w388onbetonbetonbetonbet88onbet88onbet88onbet88onbetonbetonbetonbetqh88mu88Nhà cái uy tínpog79vp777vp777vipbetvipbetuk88uk88typhu88typhu88tk88tk88sm66sm66me88me888live8live8livesm66me88win798livesm66me88win79pog79pog79vp777vp777uk88uk88tk88tk88luck8luck8kingbet86kingbet86k188k188hr99hr99123b8xbetvnvipbetsv66zbettaisunwin-vntyphu88vn138vwinvwinvi68ee881xbetrio66zbetvn138i9betvipfi88clubcf68onbet88ee88typhu88onbetonbetkhuyenmai12bet-moblie12betmoblietaimienphi247vi68clupcf68clupvipbeti9betqh88onb123onbefsoi cầunổ hũbắn cáđá gàđá gàgame bàicasinosoi cầuxóc đĩagame bàigiải mã giấc mơbầu cuaslot gamecasinonổ hủdàn đềBắn cácasinodàn đềnổ hũtài xỉuslot gamecasinobắn cáđá gàgame bàithể thaogame bàisoi cầukqsssoi cầucờ tướngbắn cágame bàixóc đĩaAG百家乐AG百家乐AG真人AG真人爱游戏华体会华体会im体育kok体育开云体育开云体育开云体育乐鱼体育乐鱼体育欧宝体育ob体育亚博体育亚博体育亚博体育亚博体育亚博体育亚博体育开云体育开云体育棋牌棋牌沙巴体育买球平台新葡京娱乐开云体育mu88qh88
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Maria in Vancouver

Maria in Vancouver6 days ago

Fantabulous Christmas Party Ideas

It’s that special and merry time of the year when you get to have a wonderful excuse to celebrate amongst...

Lifestyle2 weeks ago

How To Do Christmas & Hanukkah This Year

Christmas 2024 is literally just around the corner! Here in Vancouver, we just finished celebrating Taylor Swift’s last leg of...

Lifestyle1 month ago

Nobody Wants This…IRL (In Real Life)

Just like everyone else who’s binged on Netflix series, “Nobody Wants This” — a romcom about a newly single rabbi...

Lifestyle2 months ago

Family Estrangement: Why It’s Okay

Family estrangement is the absence of a previously long-standing relationship between family members via emotional or physical distancing to the...

Lifestyle3 months ago

Becoming Your Best Version

By Matter Laurel-Zalko As a woman, I’m constantly evolving. I’m constantly changing towards my better version each year. Actually, I’m...

Lifestyle3 months ago

The True Power of Manifestation

I truly believe in the power of our imagination and that what we believe in our lives is an actual...

Maria in Vancouver4 months ago

DECORATE YOUR HOME 101

By Matte Laurel-Zalko Our home interiors are an insight into our brains and our hearts. It is our own collaboration...

Maria in Vancouver5 months ago

Guide to Planning a Wedding in 2 Months

By Matte Laurel-Zalko Are you recently engaged and find yourself in a bit of a pickle because you and your...

Maria in Vancouver5 months ago

Staying Cool and Stylish this Summer

By Matte Laurel-Zalko I couldn’t agree more when the great late Ella Fitzgerald sang “Summertime and the livin’ is easy.”...

Maria in Vancouver6 months ago

Ageing Gratefully and Joyfully

My 56th trip around the sun is just around the corner! Whew. Wow. Admittedly, I used to be afraid of...