Walmart Canada’s annual campaign for the Canadian Red Cross sets new record

The Canadian Red Cross is pleased to announce its annual fundraising campaign with Walmart Canada has raised more than $5 million, setting a new record and making this the largest point of sale campaign in the organization’s history.

The total includes more than $4.2 million contributed through a combination of Walmart customer donations and employee initiatives, in addition to $820,000 through Walmart corporate match dollars. The funds will support disaster relief and preparedness efforts across the country.

Since 2003, Walmart Canada associates and customers have helped raise more than $59 million for Red Cross disaster preparedness and relief. With this support, when disasters happen, the Canadian Red Cross is ready to assist with pre-positioned supplies and trained volunteers.

This summer,the Canadian Red Cross has been responding to a busy wildfire season in many parts of the country.This funding will address emerging needs and help Red Cross to carry out its mandate to assist those who are impacted by disasters and emergencies, including the COVID-19 pandemic.

“Thanks to the generous support from Walmart Canada, its customers and associates, the funds raised will help the Canadian Red Cross to assist people in need, as well as build resilient communities across Canada,” said Janet Johnson, vice president, Philanthropy, Canadian Red Cross. “We are grateful to everyone who supported the work of the Red Cross through this campaign. Your collective effort will make a big difference in the lives of people from coast to coast who experience a disaster or emergency.”

“We’re amazed and inspired by the overwhelming generosity of our customers and associates who helped make this year’s campaign our best ever,” said Nabeela Ixtabalan, executive vice president, People and Corporate Affairs for Walmart Canada. “Walmart Canada remains committed to the Canadian Red Cross and the incredible work they do, providing urgently needed relief items during disasters and to ensure our communities get the help they need when they need it the most.”

Disasters are unpredictable, can strike quickly without warning and can impact anyone. Being prepared in the event of a disaster or emergency can make a big difference in protecting you, your family and your home. As the largest corporate supporter of the Red Cross, Walmart Canada enables the Red Cross to be prepared to address the needs of Canadians. For tips and advice on what to do before, during, and after a disaster, please visit www.redcross.ca/ready.