PHL seen as one of key markets of Zalora operations in Southeast Asia

A global fashion e-commerce group is strengthening its position in the Philippines as one of the key markets of its Zalora operations in Southeast Asia through its partnership with local business giant Ayala Group. (Photo: ZALORA/Facebook)

MANILA—A global fashion e-commerce group is strengthening its position in the Philippines as one of the key markets of its Zalora operations in Southeast Asia through its partnership with local business giant Ayala Group.

“This important partnership with the Ayala Group of companies will allow us to further accelerate the growth of our business from our leading position in fashion e-commerce in the country today,” said Zalora Philippines Co-Founder and Chief Executive Officer Paulo Campos.

Global Fashion Group (GFG) merges with local business giant Ayala Group with a 49-percent ownership stake in Zalora Philippines.

The partnership will allow Zalora Philippines to “keep investing in brand acquisition, marketing and logistics infrastructure” and will leverage on Ayala’s key businesses representing some of the country’s leading companies in banking, telecommunications and retail business.

“With millions of Filipinos increasingly going online and with the average Filipino spending more time online per day than any other country in the world, there has never been a more exciting time for e-commerce in this country,” said Campos.

Zalora Philippines was co-founded in 2012 as part of the global network of the Zalora Group, which is 100-percent owned by the GFG, the world’s largest online fashion platform for emerging markets.

To date, Zalora Philippines offers over 500 local and international brands and over 300 home grown, independent brands and fashion boutiques.

It has over 15,000 product offerings across apparel, shoes, accessories, and beauty categories for both men and women.

At present, it has distribution hubs or warehouses in Cebu, Davao, Paranaque and Zamboanga, all with delivery fleets.

GHG also operates in 24 other countries, including Australia, India, New Zealand and Singapore.