‘More Fun’ ad on Cebu featured in New York-based travel intelligence website

MANILA — The Department of Tourism’s (DOT) “It’s More Fun in the Philippines” ad on Cebu has been featured in New-York based travel intelligence website, Skift.

The More Fun ad on Cebu was listed among the best travel ads for the first week of August.

Aside from the More Fun ad on Cebu, other ads featured on the Skift website were global brands, one on New Zealand and another on Hilton Hotels and Resorts.

Skift described the three ads, including the DOT’s as “great examples” of the marketing approach that could communicate with potential visitors through inspirational messages than facts and figures.

In the 30 second DOT TV commercial (TVC) on Cebu, a diver, while underwater, was shown watching a school of fish form into a huge disco ball before his eyes.

The end of the DOT indicated the phrase “Cebu: World famous dive sites and sounds,” which speaks for itself, with the province being home of the country’s finest guitars and among the best singers.

“Philippines Tourism promotes one of its most popular island destinations, Cebu, by highlighting its most distinctive features: its underwater adventures and local music scene,” Skift noted.

“The ad blends the two attractions well relays a sense of adventure and relaxation at the same,” it further said.

To date, the Cebu TVC has acquired over 12,500 views on Youtube and has been shared, liked, retweeted and favorited multiple times in other social media sites like Facebook and Twitter.

Video courtesy of the Department of Tourism